Writing and submitting articles has for some time been a key part of search engine optimisation strategy and a foundation of many business’ online marketing. However, in 2012, most article writing services have changed tactics to cope with Google’s recent updates, which have resulted in article directories such as EZine Articles being less valuable as a link building tool. Now, with more focus on submission to high quality publishers, articles need to be better written, better researched and more credible to guarantee publication and those all-important backlinks. Mediocre content doesn’t cut the mustard any more.
Although you might be thinking about articles as a part of your online marketing mix, you might be wondering what you should write about, how to use an article writing service – or even why you should be a ‘publisher’ of content at all.
Article writing demonstrates expertise in your niche
To you customers (and even to your competitors), your knowledge is valuable. As a leader in your industry or niche, you can gain online market advantage by regularly producing good quality, well-researched content.
When it comes to SEO, article writing services both the off-site content and the expertise aspects of the search equation.
What should you write about?
Write articles about whatever you know best. If your business is expert in dental surgery, you should write about everything you can in that niche. If your business focusses on personal injury law, you should write and publish anything you can on the area.
Being a content-creator and thought leader has some really powerful effects in online marketing, leading to better search results and more traffic.
By simply sharing some of what you know, you gain credibility which leads to increased on-site conversions and, a marked increase in customer share.
Quality versus quantity
We were glad of the changes Google implemented to improve the ranking of quality content over quantity. But as an SEO article writing service, quality content has always been important to us. Why?
Because customers spend money, search engines don’t. If you’d like to see how this works, we made a diagram of the process on our SEO article writing service page (about half way down).
Publishing content that your customers want to read and investing in quality over quantity is wise. Good articles are the kind of articles that people want to share and link to. Think of it as article copywriting. It is part of your brand and helps your business by informing your potential customers, reinforcing your expertise for your current customers, and bringing pre-qualified traffic to your website.
Where should you put these articles?
We also recommend you regularly publish on your own website – in the form of blogs, news updates, and other great content.
Off-site you should be targeting relevant blogs in your niche as part of a guest blogging strategy, as well as any relevant industry publications on and offline where you can demonstrate expertise. And if you haven’t got the time to write these yourself? Call us, we can write informed, interesting articles that will be as good as you can write them yourself.
