Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

5 Creative Prompts to Help You with Corporate Copywriting

24 Apr 2017
in categories: Branding & Brand Story, Copywriting


How To Write Great Content Even If You Feel Like An Utter Fraud

07 Dec 2016
in categories: Copywriting


Why Content Marketing Needs To Be Personal

23 Nov 2016
in categories: Content Marketing, Content Strategy, Copywriting, Copywriting Agency


Is Hiring A Copywriter Right For Your Business?

22 Nov 2016
in categories: Copywriting, Copywriting Agency


5 Restaurant Marketing Ideas That Get More Bookings

29 Sep 2016
in categories: Food, Drink & Hospitality


What Makes A Good Product Manager? 7 Ways To Sell More With Your Marketing Team

21 Sep 2016
in categories: Branding & Brand Story, Product Descriptions


What You Need To Know About Male Shopping Habits

04 Aug 2016
in categories: Content Marketing, Content Strategy, Fashion & Apparel


A Sense Of Place – How The Best South West Destinations Created Award-winning Content

20 Jul 2016
in categories: Content Strategy, Travel Copywriting


Why You Need A Top-Notch Travel Content Writer To Sell More Holidays

15 Jun 2016
in categories: Travel Copywriting


E-commerce Copywriting Tips: 5 Essentials That Will Make Your Products Sing

02 Jun 2016
in categories: Copywriting, Product Descriptions, Web Copywriting


How to Outsource Your Copywriting

25 May 2016
in categories: Copywriting, Copywriting Agency


SEO copywriting – How to Write for Search in Four Simple Steps

06 May 2016
in categories: SEO Copywriting


8 Steps to Launch Your Brand’s Blog into the Stratosphere

28 Apr 2016
in categories: Blogging, Branding & Brand Story


Website Copywriting 101: The Most Important Pages on Your Site and How to Write Them

21 Apr 2016
in categories: Copywriting, Web Copywriting


How to use eBooks and whitepapers to increase email sign-up

14 Apr 2016
in categories: Content Marketing, Copywriting


Product Descriptions: Ten things that make all the difference

11 Apr 2016
in categories: Copywriting, Product Descriptions, SEO Copywriting


Duplicate content – What’s new?

17 Mar 2016
in categories: Content Marketing, Content Strategy, Copywriting


Trends in travel content marketing

07 Mar 2016
in categories: Travel Copywriting


Power up your email marketing

22 Feb 2016
in categories: Content Marketing, Content Strategy, Email Copywriting


How to use blog metrics to measure the success of your posts

28 Jan 2016
in categories: Blogging, SEO Copywriting


13 types of marketing communications you should probably be using

04 Nov 2015
in categories: Content Marketing


What Is Thin Content And Is Your Site Suffering From It?

29 Oct 2015
in categories: Content Marketing, SEO Copywriting


How to use product copywriting to sell more on Google Shopping

15 Oct 2015
in categories: Copywriting, Product Descriptions


Why hiring a copywriter is just like hiring a plumber (sort of)

22 Sep 2015
in categories: Copywriting


7 Steps To Success In Travel Content Marketing

10 Sep 2015
in categories: Content Marketing, Travel Copywriting


Copywriting tips: How to write the perfect travel blog post

10 Aug 2015
in categories: Blogging, Travel Copywriting


5 ways to INSTANTLY improve any written business communication

16 Jul 2015
in categories: Content Strategy, Copywriting


How to create irresistible fashion copywriting that sells

16 Jul 2015
in categories: Branding & Brand Story, Fashion & Apparel, Web Copywriting


How fashion copywriting can make your products even more desirable

02 Jul 2015
in categories: Fashion & Apparel, Product Descriptions


Brand Tone Of Voice – How to use it in your fashion copywriting

23 Jun 2015
in categories: Branding & Brand Story, Fashion & Apparel, Product Descriptions


How to make your food copywriting tastier

19 Jun 2015
in categories: Food, Drink & Hospitality, Product Descriptions


Five steps towards building a compelling brand story

08 Jun 2015
in categories: Branding & Brand Story