Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Why your web copywriter is like Cinderella Pt 2 (Why the web copywriter has descended to be lowliest position in online marketing and why that might be the case)

13 Dec 2011
in categories: Web Copywriting


2 and a half time-tested copywriter techniques for engaging your audience

12 Dec 2011
in categories: Web Copywriting


Why your web copywriter is like Cinderella Pt 1

09 Dec 2011
in categories: Web Copywriting


Why your VP or CMO should never be your web copywriter

05 Dec 2011
in categories: Web Copywriting


Three ways your SEO copywriter can make sure your business stocking is full on Xmas day

30 Nov 2011
in categories: SEO Copywriting


3 ways a copywriting agency can help you through December

28 Nov 2011
in categories: Copywriting Agency


Does your SEO copywriter understand the generation gap?

25 Nov 2011
in categories: SEO Copywriting


What Google’s new changes mean for copywriters and your website

21 Nov 2011
in categories: SEO Copywriting


Improve ROI and lower Adwords spend with a professional copywriter

14 Nov 2011
in categories: Copywriting


Are basic copywriting mistakes killing your sales?

07 Nov 2011
in categories: Web Copywriting


In-house copywriter or copywriting agency? Part one…

02 Nov 2011
in categories: Copywriting, Copywriting Agency, Copywriting Training, Freelance Copywriting


Why businesses are afraid of website copywriting

31 Oct 2011
in categories: Web Copywriting


Email copywriting: How to write a winning call-to-action

24 Oct 2011
in categories: Email Copywriting


A different way to think about email copywriting

10 Oct 2011
in categories: Email Copywriting


Email copywriting: Writing the perfect subject line

03 Oct 2011
in categories: Email Copywriting


Email copywriting 101: Building a list

26 Sep 2011
in categories: Email Copywriting


Why email copywriting is so important

19 Sep 2011
in categories: Email Copywriting


‘C’ is for Copywriting

12 Sep 2011
in categories: Copywriting


Study shows that auto-text decreases effectiveness

09 Sep 2011
in categories: Copywriting


Is your copywriter keeping your content ‘on brand’?

07 Sep 2011
in categories: Branding & Brand Story


Creating trust is the real goal with SEO copywriting

05 Sep 2011
in categories: SEO Copywriting


5 steps to growing your SEO web content without going crazy

02 Sep 2011
in categories: Blogging, Content Marketing, Content Strategy, SEO Copywriting


Three more uses for a tame copywriter

31 Aug 2011
in categories: Copywriting Agency, Freelance Copywriting


Ask an SEO copywriter: Is a blog important for SEO?

30 Aug 2011
in categories: Blogging, Content Marketing, Content Strategy, SEO Copywriting


Why copywriters love you

27 Aug 2011
in categories: Copywriting, Freelance Copywriting


Ask an SEO copywriter: Is article marketing dead?

26 Aug 2011
in categories: Content Marketing, SEO Copywriting


Ask an SEO copywriter: How do I use keywords with video?

24 Aug 2011
in categories: Content Marketing, Content Strategy, SEO Copywriting


Five essential SEO copywriting tips for your website

19 Aug 2011
in categories: SEO Copywriting


How to write a better hyperlink

19 Aug 2011
in categories: SEO Copywriting


Four rules for great online copywriting

17 Aug 2011
in categories: SEO Copywriting, Web Copywriting


Ask an SEO copywriter: How do I write image ALT tags?

15 Aug 2011
in categories: SEO Copywriting


The anatomy of SEO copywriting

12 Aug 2011
in categories: SEO Copywriting