Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Stop Yo Jibba Jabba! The Mr. T Guide To Tone Of Voice In Copywriting

11 Aug 2011
in categories: Web Copywriting


Ask an SEO copywriter: What’s meta data and how much of it should I use?

08 Aug 2011
in categories: SEO Copywriting


Ask an SEO copywriter: How do I choose keywords?

05 Aug 2011
in categories: SEO Copywriting


Ask an SEO copywriter: Is social media important for SEO?

02 Aug 2011
in categories: Content Marketing, Content Strategy, SEO Copywriting, Social Media


Ask an SEO copywriter: What is quality SEO content?

29 Jul 2011
in categories: SEO Copywriting


The secret to better press releases

25 Jul 2011
in categories: Content Marketing, Press Release Copywriting


Ask an SEO Copywriter: Which comes first, links or content?

22 Jul 2011
in categories: SEO Copywriting


Ask an SEO Copywriter: What does Google’s Panda update mean for my content?

19 Jul 2011
in categories: SEO Copywriting


Website Copywriting Dissected: Contact pages need a copywriter too Part 2 – Email addresses and phone numbers

15 Jul 2011
in categories: Email Copywriting, Web Copywriting


If you want to build trust, review your website copywriting today

12 Jul 2011
in categories: SEO Copywriting, Web Copywriting


Website Copywriting Dissected: Contact Pages Need a Copywriter Too, Part 1 – To form or not to form

07 Jul 2011
in categories: Web Copywriting


Better product description copywriting

04 Jul 2011
in categories: Product Descriptions


Website Copywriting Dissected: Copywriting a service sales page

01 Jul 2011
in categories: Web Copywriting


Website Copywriting Dissected: Product copywriting

28 Jun 2011
in categories: Product Descriptions, Web Copywriting


Website Copywriting Dissected: Beyond copywriting web pages Part 3 – Topic or pillar content pages

24 Jun 2011
in categories: Web Copywriting


3 things a UK copywriter can do for your business

22 Jun 2011
in categories: Copywriting Agency, Freelance Copywriting


Website Copywriting Dissected: Beyond copywriting web pages Part 2 – How to write a good guide

20 Jun 2011
in categories: Web Copywriting


Website Copywriting Dissected: Beyond copywriting web pages Part 1 – Guides

16 Jun 2011
in categories: Web Copywriting


Website Copywriting Dissected: Copywriting FAQs Part 3 – How to write great answers

13 Jun 2011
in categories: Web Copywriting


Website Copywriting Dissected: Copywriting FAQs Part 2 – How to write great questions

10 Jun 2011
in categories: Web Copywriting


Website Copywriting Dissected: Copywriting FAQs Part 1 – It’s not just a list of misplaced content

08 Jun 2011
in categories: Web Copywriting


Website Copywriting Dissected: Testimonials and copywriting Part 2 – Can you write it for me?

06 Jun 2011
in categories: Web Copywriting


Website Copywriting Dissected: Testimonials and copywriting Part 1 – Do testimonials really need copywriting?

26 May 2011
in categories: Web Copywriting


Website copywriting dissected: Case study copywriting Part 3 – Studying the body

23 May 2011
in categories: Web Copywriting


Website copywriting dissected: Case study copywriting Part 2 – Great titles

20 May 2011
in categories: Web Copywriting


Website copywriting dissected: Case study copywriting Part 1 – Does anyone read these?

17 May 2011
in categories: Web Copywriting


Website copywriting dissected: Team pages Part 3 – Join the team

14 May 2011
in categories: Web Copywriting


Website copywriting dissected: Team pages Part 2 – Make contact

10 May 2011
in categories: Web Copywriting


Website copywriting dissected: Team pages Part 1 – Who’s who?

05 May 2011
in categories: Web Copywriting


Website copywriting dissected: About Us pages Part 4 – Our people, investors and everyone else

02 May 2011
in categories: Web Copywriting


Website copywriting dissected: About Us pages Part 3 – History and time-lines

26 Apr 2011
in categories: Web Copywriting


Website copywriting dissected: About Us pages Part 2 – Our story

22 Apr 2011
in categories: Web Copywriting