Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Website copywriting dissected: About Us pages Part 1 – What is it all about?

19 Apr 2011
in categories: Web Copywriting


Website Copywriting Dissected: White Papers Win

15 Apr 2011
in categories: Web Copywriting


Website copywriting dissected: Why would anyone want to give YOU their email address?

12 Apr 2011
in categories: Email Copywriting, Web Copywriting


Website copywriting dissected: home pages Part 5 – Testimonials

04 Apr 2011
in categories: Web Copywriting


Website copywriting dissected: home pages Part 4 – Email sign up boxes

01 Apr 2011
in categories: Web Copywriting


Website copywriting dissected: home pages Part 3 – Calls to Action

28 Mar 2011
in categories: Web Copywriting


Website copywriting dissected: home pages Part 1 – The perfect headline

22 Mar 2011
in categories: Web Copywriting


Does your copywriter put the fun into functional?

10 Mar 2011
in categories: Web Copywriting


Google (finally) does something about copywriting spam

02 Mar 2011
in categories: SEO Copywriting, Web Copywriting


A copywriter’s job is never done

16 Feb 2011
in categories: Copywriting, Web Copywriting


Why your copywriter just got a lot more valuable

08 Feb 2011
in categories: Web Copywriting


Pro copywriting services or DIY?

13 Jan 2011
in categories: Copywriting Agency, Freelance Copywriting


Why all copywriters should donate to Wikipedia

05 Jan 2011
in categories: Copywriting


4 things you need to do with your web copy in 2011

23 Dec 2010
in categories: Web Copywriting


Out of ideas and out of the market

15 Dec 2010
in categories: Social Media, Web Copywriting


The web copywriter as a guide to your content

07 Dec 2010
in categories: Content Marketing, Content Strategy, Web Copywriting


A good copywriter focuses on your audience, not you

01 Dec 2010
in categories: Copywriting, Web Copywriting


UK Copywriting: A non-native speaks

23 Nov 2010
in categories: Copywriting


The UK Copywriter Experiment #3 – Is SEO right for you?

22 Nov 2010
in categories: SEO Copywriting


The UK Copywriter experiment #2 – Why on earth am I doing this?

19 Nov 2010
in categories: SEO Copywriting


The UK Copywriter Experiment #1 – Can Copywriting Alone Boost My Search Results?

18 Nov 2010
in categories: SEO Copywriting


The Test of a Great Copywriter – Part 3

25 Oct 2010
in categories: Copywriting


Magical thinking and how to suck at copywriting

19 Oct 2010
in categories: Web Copywriting


Let’s Bring the Oscar to the Prom – How Not to Follow Friday

18 Oct 2010
in categories: Social Media


Is ‘just okay’ good enough for your brand?

15 Oct 2010
in categories: Branding & Brand Story


The test of a great copywriter – Part 2

14 Oct 2010
in categories: Copywriting, Web Copywriting


The Tae Kwon Do Guide to Learning to be a Copywriter

07 Oct 2010
in categories: Copywriting Training, Web Copywriting


Why a good blog copywriter should be heard but not seen

06 Oct 2010
in categories: Blogging


The test of great copywriting – Part 1

04 Oct 2010
in categories: Copywriting, SEO Copywriting


3 Ways Digital Copywriting Training is Like Training for a Marathon

29 Sep 2010
in categories: Copywriting Training


SEO Copywriting and The Power of Persona – Part 4

28 Sep 2010
in categories: SEO Copywriting


3 facts that prove you need a UK copywriter who knows social media

27 Sep 2010
in categories: Copywriting, Social Media