Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Stop! In the name of SEO copywriting

24 Sep 2010
in categories: SEO Copywriting


SEO copywriter, web copywriter, digital copywriter – which one do I need?

22 Sep 2010
in categories: SEO Copywriting, Web Copywriting


SEO Copywriting and The Power of Persona – Part 3

21 Sep 2010
in categories: SEO Copywriting, Web Copywriting


4 and a half reasons not to take a copywriting course

20 Sep 2010
in categories: Copywriting Training


Should a copywriter give the public what the public wants?

16 Sep 2010
in categories: Content Strategy, Copywriting


SEO Copywriting and The Power of Persona – Part 2

10 Sep 2010
in categories: SEO Copywriting


Copywriting training isn’t just for people who want to be copywriters

07 Sep 2010
in categories: Copywriting Training


SEO Copywriting and The Power of Persona – Part 1

06 Sep 2010
in categories: SEO Copywriting, Web Copywriting


How the right hash tags can make your campaign a success

03 Sep 2010
in categories: Social Media


3 Quick Copywriter Techniques for Learning About Your Audience

01 Sep 2010
in categories: Web Copywriting


How to write a blog post in 15 minutes without breaking a sweat

26 Aug 2010
in categories: Blogging, Copywriting, Web Copywriting


Can anyone be a copywriter?

25 Aug 2010
in categories: Copywriting


The # tag user is a more elegant writer

24 Aug 2010
in categories: Social Media


7 SEO copywriting secrets guaranteed to make you a millionaire

18 Aug 2010
in categories: SEO Copywriting


What SEO can’t do

12 Aug 2010
in categories: SEO Copywriting


The lost art of storytelling – Why brand strategy should tell a tale

11 Aug 2010
in categories: Branding & Brand Story


The Wrong Way to Write Social Media Content

10 Aug 2010
in categories: Social Media


Social Media is like High School

05 Aug 2010
in categories: Social Media


The secret of successful web copy

04 Aug 2010
in categories: Web Copywriting


Search and SEO – where’s the smart money going?

30 Jul 2010
in categories: SEO Copywriting


Content Strategy and the Case for a ‘Wordentity’

28 Jul 2010
in categories: Content Strategy, Social Media


Why chips should be potatoes – The benefits of Intrinsic Communication

26 Jul 2010
in categories: Branding & Brand Story


7 reasons NOT to hire a copywriter

22 Jul 2010
in categories: Copywriting, Copywriting Agency


Social Media is the Industrial Revolution of the Noughties

19 Jul 2010
in categories: Social Media


In copywriting, who shares wins

16 Jul 2010
in categories: Content Strategy


In copywriting, concise doesn’t mean short

13 Jul 2010
in categories: Copywriting


The Links effect – spray on SEO appeal

09 Jul 2010
in categories: SEO Copywriting


Three myths about outsourcing your content dispelled

06 Jul 2010
in categories: Copywriting Agency


A lesson from copywriting training or why I don’t care about the long or short copy debate

05 Jul 2010
in categories: Copywriting


Follow these 5 steps to personal branding success

29 Jun 2010
in categories: Branding & Brand Story


3 little words that should mean so much more to the copywriter

28 Jun 2010
in categories: Copywriting


The client / copywriter relationship – a two-way street

26 Jun 2010
in categories: Copywriting, Copywriting Agency