Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

How to make your food copywriting tastier

19 Jun 2015
in categories: Food, Drink & Hospitality, Product Descriptions


Five steps towards building a compelling brand story

08 Jun 2015
in categories: Branding & Brand Story


In-house copywriter or copywriting agency?

02 Jun 2015
in categories: Copywriting, Copywriting Agency, Web Copywriting


How email copywriting fits into the email marketing lifecycle

01 Jun 2015
in categories: Email Copywriting


A Recipe for Success? – Jamie Oliver’s brand story deconstructed

26 May 2015
in categories: Branding & Brand Story, Food, Drink & Hospitality


Does an online brand story really need a good enemy?

19 May 2015
in categories: Branding & Brand Story


How do two of today’s biggest digital travel booking firms tell their brand story?

12 May 2015
in categories: Branding & Brand Story, Travel Copywriting


Beyond product descriptions: How Yoox communicates its brand story online

08 May 2015
in categories: Branding & Brand Story, Product Descriptions


Sealing the deal: E-commerce copywriting and the perfect checkout page

30 Apr 2015
in categories: Web Copywriting


Will Google’s latest update affect the ranking of your product pages?

21 Apr 2015
in categories: Product Descriptions, SEO Copywriting


Product pages – How important are they for e-commerce in 2015?

16 Apr 2015
in categories: Product Descriptions


4 ways travel businesses can boost their online content marketing

09 Apr 2015
in categories: Content Marketing


How to use eBooks to promote your online business

02 Apr 2015
in categories: Content Marketing


Infographics: How to use them in your content marketing

27 Mar 2015
in categories: Content Marketing


SEO copywriting VS customer engagement – How to achieve the perfect balance?

20 Mar 2015
in categories: SEO Copywriting


5 Questions To Ask When Creating Your Content Marketing Strategy

13 Mar 2015
in categories: Content Marketing, Content Strategy


Web copywriting and everything you should know about copyright

06 Mar 2015
in categories: Web Copywriting


How to detect plagiarism of your online copy

19 Feb 2015
in categories: Web Copywriting


5 great duplicate content checkers for businesses and copywriting agencies

16 Feb 2015
in categories: Web Copywriting


What is duplicate content? Why is it bad? How do you avoid it?

04 Feb 2015
in categories: Web Copywriting


Five Steps to content marketing excellence

22 Jan 2015
in categories: Content Marketing


What makes good e-commerce content great?

15 Jan 2015
in categories: Product Descriptions


Sources of inspiration: Where to find original ideas for your online content

26 Dec 2014
in categories: Content Marketing


Fashion copywriting: What makes an effective product description?

18 Dec 2014
in categories: Product Descriptions


5 reasons why you should outsource product descriptions to the experts

11 Dec 2014
in categories: Product Descriptions


Why travel businesses should prioritise content

04 Dec 2014
in categories: Content Strategy, Travel Copywriting


Identity crisis? 5 questions copywriters ask to find your brand DNA

27 Nov 2014
in categories: Branding & Brand Story


The heart of online marketing: Know yourself, know your audience

21 Nov 2014
in categories: Content Marketing


How a copywriter can give your brand a voice

14 Nov 2014
in categories: Branding & Brand Story


What the right web copywriter can reveal to you about your USP

07 Nov 2014
in categories: Branding & Brand Story


10 awesome things Google Analytics can tell you about your content

31 Oct 2014
in categories: Content Strategy


Nine copywriting fundamentals for blogging excellence

24 Oct 2014
in categories: Blogging, Content Strategy