Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

10 Must Read Copywriting and Content Creation Books

16 Oct 2014
in categories: Copywriting, Copywriting Training


Convert your website traffic into paying customers with these two “secret” copywriter tools

08 Oct 2014
in categories: SEO Copywriting, Web Copywriting


If you think you can’t write, you’re probably right (with apologies to Barry Feldman)

01 Oct 2014
in categories: Copywriting, Web Copywriting


How To Write An About Us Page: 4 Killer Tips

24 Sep 2014
in categories: Web Copywriting


Guardian columnist launches attack on content marketing: a rebuttal

09 Sep 2014
in categories: Content Marketing


Get sensory with your copywriting

08 Sep 2014
in categories: Web Copywriting


4 sure-fire ways to spot lazy website copywriting

26 Aug 2014
in categories: Web Copywriting


Are you getting the most value out of your web copywriting?

20 Aug 2014
in categories: Web Copywriting


When is the right time for a copywriter?

13 Aug 2014
in categories: Web Copywriting


Using content curation to beat the web copywriter blues

06 Aug 2014
in categories: Content Strategy


Journalism skills for copywriters

29 Jul 2014
in categories: Content Marketing


How to win conversions and influence clicks with copywriting

15 Jul 2014
in categories: Copywriting


Content sources you didn’t know you had

08 Jul 2014
in categories: Content Marketing, Content Strategy


This one stat means you need laser-guided calls to action

01 Jul 2014
in categories: Content Strategy


How to write blog posts that people love to read

24 Jun 2014
in categories: Blogging


Signs of great product description copywriting

17 Jun 2014
in categories: Product Descriptions


Inspire confidence in your audience through content

08 Jun 2014
in categories: Content Marketing, Content Strategy


Breaking news: 3 steps to reduce copywriting panic

05 Jun 2014
in categories: Content Strategy


How to write great headline copy

03 Jun 2014
in categories: Web Copywriting


How copywriting and trust are interlinked

29 May 2014
in categories: Web Copywriting


Yet again, research shows customers prefer email

21 May 2014
in categories: Email Copywriting


Remember your body copy

08 May 2014
in categories: Copywriting


Guest blogging in the news again

01 May 2014
in categories: Blogging


6 content items your B2B buyers want NEED from your website

30 Apr 2014
in categories: Web Copywriting


Are you making these 5 mistakes with press releases?

29 Apr 2014
in categories: Content Strategy


Top 5 must-have skills in digital marketing & PR

28 Apr 2014
in categories: Content Marketing


Social Media and Customer Service – A PR Recipe

25 Apr 2014
in categories: Social Media


Get real(time) PR working for you

24 Apr 2014
in categories: Press Release Copywriting


How to write instructional blog posts

23 Apr 2014
in categories: Blogging


What can you do to keep your email subscribers hooked?

22 Apr 2014
in categories: Email Copywriting


PR and reputation management 101

21 Apr 2014
in categories: Branding & Brand Story


Five types of blog posts to hook visitors

18 Apr 2014
in categories: Content Strategy