Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Five powerful ways to add value to your online articles and content

17 Apr 2014
in categories: Content Strategy


Set up your own social media newsroom

16 Apr 2014
in categories: Social Media


Content marketing: how to leverage online content when you don’t sell online

15 Apr 2014
in categories: Content Marketing


Google gives advice on using ‘spammy’ SEO techniques: Don’t

14 Apr 2014
in categories: SEO Copywriting


Heads up SEO copywriters: Google’s gurus reveal all at SMX West

11 Apr 2014
in categories: SEO Copywriting


Content Sharing: Five content marketing tips learned from the BBC

28 Mar 2014
in categories: Content Marketing, Content Strategy


4 Ways Press Releases Build Your Online Brand

13 Mar 2014
in categories: Branding & Brand Story, Press Release Copywriting


Google: “Backlinks Matter”. Bing: “So Does Quality”.

12 Mar 2014
in categories: SEO Copywriting


PR & Google Analytics: 3 data sets you need to know

10 Mar 2014
in categories: Press Release Copywriting, Social Media


Do You Make These 3 Mistakes When Writing Your Press Releases?

07 Mar 2014
in categories: Content Marketing, Press Release Copywriting


3 indispensable PR tools for the modern business

06 Mar 2014
in categories: Content Marketing, Press Release Copywriting, Social Media


Can Guest Blogging Be Something More Than Search Engine Spam?

05 Mar 2014
in categories: Blogging, Content Marketing


Better Conversion Rates: 5 Ways to Turn Website Visitors into Customers

04 Mar 2014
in categories: Branding & Brand Story


Is your Digital Marketing Budget Reaching all the Right Areas?

03 Mar 2014
in categories: Content Marketing


Guest Blogging & Relationship Building

28 Feb 2014
in categories: Blogging


What is Guest Blogging Part 6 – Getting Guest Bloggers For Your Blog

27 Feb 2014
in categories: Blogging


What is Guest Blogging Part 5 – Tools Of The Trade

25 Feb 2014
in categories: Blogging


What is Guest Blogging Part 4 – What To Write About (And In How Many Words)

20 Feb 2014
in categories: Blogging


What is Guest Blogging Part 3 – Outreach and Guest Blogging PR

18 Feb 2014
in categories: Blogging


What is Guest Blogging Part 2 – Research Your Opportunities

13 Feb 2014
in categories: Blogging


What is Guest Blogging Part 1 – Build Your Online Persona

11 Feb 2014
in categories: Blogging


Google’s Matt Cutts: ‘Stick a fork in it: guest blogging is done’

07 Feb 2014
in categories: Blogging


Going local on the World Wide Web

06 Feb 2014
in categories: Content Strategy


Five tips for creating a perfect post for your blog

05 Feb 2014
in categories: Blogging


How to use online press releases to your advantage

04 Feb 2014
in categories: Press Release Copywriting


Why and how to create a strong brand voice online

03 Feb 2014
in categories: Branding & Brand Story


Five ways to get great results from your email marketing

30 Jan 2014
in categories: Email Copywriting


7 (More) Ways Guest Blogging Can Benefit Your Business

29 Jan 2014
in categories: Blogging


SEO copywriting for homepages: what do you need?

28 Jan 2014
in categories: SEO Copywriting


4 techniques to use today for generating content marketing ideas

27 Jan 2014
in categories: Content Marketing


A step by step method to create content your audience finds useful

24 Jan 2014
in categories: Content Marketing


5 Ways To Use Mobile Content Marketing In 2014

23 Jan 2014
in categories: Content Marketing, Content Strategy