Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Is your web content fit for mobile?

22 Jan 2014
in categories: Web Copywriting


One little thing that can save you heaps of copywriting time

21 Jan 2014
in categories: Copywriting, Web Copywriting


Our Top Copywriting Posts of 2013

20 Jan 2014
in categories: Web Copywriting


A Newsjacking ‘How To’ For Content Writers

16 Jan 2014
in categories: Content Marketing


Are You Integrating Your Online Marketing?

13 Jan 2014
in categories: Content Marketing, Content Strategy


Guest Blogging – Do’s and Don’ts

08 Jan 2014
in categories: Blogging


Five Content Marketing Predictions for 2014

06 Jan 2014
in categories: Content Marketing


5 idea sources to stop end-of-year copywriter’s block

20 Dec 2013
in categories: Copywriting


Copywriting Round-Up: 4 Intriguing Content Stories From Around The Web

19 Dec 2013
in categories: Web Copywriting


Why Good Product Description Copywriting Isn’t Just for Christmas

16 Dec 2013
in categories: Product Descriptions


Copywriting trends for 2014

13 Dec 2013
in categories: Content Marketing


What Is Newsjacking? And Should Your Business Be Doing It?

11 Dec 2013
in categories: Content Marketing


How a Copywriting Agency Can Help You Make The Most of This Christmas

28 Sep 2013
in categories: Copywriting Agency


Use a Copywriting Agency to Beef up Your Site’s ‘Thin’ Content

25 Sep 2013
in categories: Copywriting Agency, SEO Copywriting


Three ways your SEO copywriter can make sure your business stocking is full on Xmas day

23 Sep 2013
in categories: SEO Copywriting


The Growing Importance of the SEO Copywriter and Social Marketer in Modern Business

21 Sep 2013
in categories: SEO Copywriting, Social Media


Pay for Clicks or Hire an SEO Copywriter?

19 Sep 2013
in categories: SEO Copywriting


Types of Blog Posts a Travel Copywriter Can Create For You

16 Sep 2013
in categories: Blogging


Will There Be a Day When an SEO Copywriter Doesn’t Use Keywords?

13 Sep 2013
in categories: SEO Copywriting


Ten Tips for Creating Great Content from a Travel Copywriter

10 Sep 2013
in categories: Content Marketing, Travel Copywriting, Web Copywriting


What a Food Copywriter Can do for Your Restaurant – a Lesson from a Brighton Chippy

05 Sep 2013
in categories: Food, Drink & Hospitality


A New Reason to Have your Food Copywriter Create Engaging Articles

03 Sep 2013
in categories: Blogging, Food, Drink & Hospitality


Fashion Copywriter Tips for Giving Your Brand a Personality

01 Sep 2013
in categories: Branding & Brand Story, Copywriting, Fashion & Apparel


The Rise of Content Marketing

30 Aug 2013
in categories: Content Marketing


Content Marketing Tips from a Property Copywriter

28 Aug 2013
in categories: Content Marketing, Property Copywriting


Building a Social Media Presence with a Fashion Copywriter

26 Aug 2013
in categories: Social Media


Why Your Food Copywriter Needs to Concoct the Perfect Blog Title

24 Aug 2013
in categories: Blogging


Search Engine Optimisation, the Property Copywriter and You

22 Aug 2013
in categories: Property Copywriting, SEO Copywriting


5 Types of Online Content your Food Copywriter can Create to Help Your Business Grow

20 Aug 2013
in categories: Copywriting, Food, Drink & Hospitality


Fashion Copywriter Tips: How to Craft the Perfect Call to Action

18 Aug 2013
in categories: Fashion & Apparel


Four Tips from a Property Copywriter on Making your Content Sparkle

16 Aug 2013
in categories: Property Copywriting, Web Copywriting


How Your Food Copywriter Can Create a Tasty Brand Image

02 Aug 2013
in categories: Branding & Brand Story