Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Types of Blog Posts You Should Be Getting Your Fashion Copywriter to Create

01 Aug 2013
in categories: Blogging, Fashion & Apparel


Food Copywriter Tips: 5 Ways to Draw Diners to Your Restaurant

31 Jul 2013
in categories: Food, Drink & Hospitality, Web Copywriting


Get the Most Out of Your Online Press Release – Tips From a Fashion Copywriter

29 Jul 2013
in categories: Fashion & Apparel, Press Release Copywriting


Fashion Copywriter Tips – Writing Better Product Descriptions

27 Jul 2013
in categories: Fashion & Apparel, Product Descriptions, Web Copywriting


What a Food Copywriter Can do for Your Restaurant’s Website

26 Jul 2013
in categories: Copywriting, Food, Drink & Hospitality


5 Reasons Your Brand Needs A Fashion Copywriter

25 Jul 2013
in categories: Branding & Brand Story, Fashion & Apparel


Tips for Jazzing up your Property Descriptions from a Property Copywriter

24 Jul 2013
in categories: Web Copywriting


How to Use the Skills of a Food Copywriter to Make Their Mouths Water

23 Jul 2013
in categories: Food, Drink & Hospitality, Web Copywriting


Why your SEO copywriting efforts need evergreen content

22 Jul 2013
in categories: SEO Copywriting, Web Copywriting


Need some ideas for B2B SEO copywriting?

08 Jul 2013
in categories: SEO Copywriting


Why Ecommerce Copywriting Could be the Wisest Investment you Make

04 Jul 2013
in categories: Product Descriptions


Linkable Assets: A Key Part of Your Content Strategy

03 Jul 2013
in categories: Content Strategy


How a Blog Copywriter Can Help You Improve Customer Experience

02 Jul 2013
in categories: Blogging


SEO copywriting and why you should be thinking beyond search engines

29 Jun 2013
in categories: SEO Copywriting


What You Can Learn From Cadillac’s New Brand Story

28 Jun 2013
in categories: Branding & Brand Story


Make Retweets a Part of your Content Strategy

27 Jun 2013
in categories: Content Strategy


Tell your Copywriter – Google Knowledge Graph Carousel is Coming to Local Search

26 Jun 2013
in categories: SEO Copywriting


The Importance of SEO Copywriting and Search Ranking Positions

25 Jun 2013
in categories: SEO Copywriting


Google says focus on quality copywriting, not links.

24 Jun 2013
in categories: SEO Copywriting


Top 5 websites for learning about SEO copywriting

21 Jun 2013
in categories: SEO Copywriting


Where Does the Smart Content Marketing Money Go?

20 Jun 2013
in categories: Content Marketing


The Science of SEO Copywriting Success

19 Jun 2013
in categories: SEO Copywriting, Web Copywriting


Google Frowns on Mobile Pop-ups – Can Copywriters Provide An Alternative?

18 Jun 2013
in categories: Copywriting, SEO Copywriting


Is The Home Page Really Dead?

17 Jun 2013
in categories: Web Copywriting


Just the Facts Ma’am – What Web Users Really Want

16 Jun 2013
in categories: Blogging, Branding & Brand Story, Content Marketing, Web Copywriting


Why your SEO copywriting should give away ideas for free

15 Jun 2013
in categories: SEO Copywriting


5 Things Customers Don’t Want From A Web Copywriter

14 Jun 2013
in categories: Content Marketing, Web Copywriting


Google’s Matt Cutts Addresses ‘Misconceptions in the SEO Industry’

13 Jun 2013
in categories: SEO Copywriting


Greasing the Content Marketing Flywheel

12 Jun 2013
in categories: Content Marketing


SEO and Google’s Penguin 2.0 – How to Avoid Getting Bitten

11 Jun 2013
in categories: SEO Copywriting


The Power of Social Media

10 Jun 2013
in categories: Social Media


What You Need to Know About Video and SEO Copywriting

07 Jun 2013
in categories: SEO Copywriting