Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Content marketing techniques for SEO copywriting

03 Jun 2013
in categories: Content Marketing, SEO Copywriting


Are you guilty of thinking about SEO this way?

31 May 2013
in categories: Web Copywriting


SEO Copywriting for Social

30 May 2013
in categories: SEO Copywriting, Social Media


Quality and SEO copywriting product descriptions with Google Penguin 2.0

24 May 2013
in categories: Product Descriptions


Grammar in SEO copywriting

20 May 2013
in categories: SEO Copywriting, Web Copywriting


Is the Sun Setting on SEO Copywriting?

17 May 2013
in categories: Content Marketing, SEO Copywriting


Content and Copywriting – The New Arms Race Part II – Trust

16 May 2013
in categories: Web Copywriting


The SEO Copywriter Checklist

13 May 2013
in categories: SEO Copywriting, Web Copywriting


4 Great Information Sources for SEO Copywriting

08 May 2013
in categories: SEO Copywriting


Are you doing the basics of SEO copywriting?

02 May 2013
in categories: SEO Copywriting


The Engagement Metric For SEO Copywriters

30 Apr 2013
in categories: SEO Copywriting


Copywriting for Boring Businesses

29 Apr 2013
in categories: Web Copywriting


3 Magic Copywriting Words You Never Noticed Before

26 Apr 2013
in categories: Web Copywriting


The Art of Product Description Writing

25 Apr 2013
in categories: Product Descriptions


Bigger SEO copywriting ideas: What if?

22 Apr 2013
in categories: SEO Copywriting


Blog Writing Basics

19 Apr 2013
in categories: Blogging


How to Write a Press Release – Top Tips From a Journalist

18 Apr 2013
in categories: Press Release Copywriting


Do You Make These Four Copywriting Mistakes?

16 Apr 2013
in categories: Web Copywriting


Three Time-Tested Copywriter Tips for Calls-to-Action

15 Apr 2013
in categories: Web Copywriting


Put your money where your copy is – assigning value to copywriting

10 Apr 2013
in categories: SEO Copywriting


10 Simple Ways to Better Web Copywriting

08 Apr 2013
in categories: Web Copywriting


How copywriting can help your creative writing – and back again

05 Apr 2013
in categories: Copywriting


Google Authorship and Rank – The Big SEO Copywriting Trend for 2013

04 Apr 2013
in categories: SEO Copywriting


Content and Copywriting – The New Arms Race

03 Apr 2013
in categories: Content Marketing, SEO Copywriting, Web Copywriting


4 Habits of Productive Web Copywriters

29 Mar 2013
in categories: Web Copywriting


3 Inspiring Books For Web Copywriters

28 Mar 2013
in categories: Web Copywriting


Eat my web traffic dust: 10 things every web copywriter must know

22 Mar 2013
in categories: Web Copywriting


The Bert and Ernie of Business Writing: Why Web Copywriting and Content Marketing go hand in hand

21 Mar 2013
in categories: Content Strategy


Free Kitten With Your Cappuccino: Why Copywriters Need To Create Winning Offers

20 Mar 2013
in categories: Copywriting


Got Game? How Understanding Game Theory Can Improve Your Copywriting (And find you the perfect evening dress)

18 Mar 2013
in categories: Web Copywriting


Why Author Rank and Google Plus are Good For Web Copywriters

15 Mar 2013
in categories: SEO Copywriting, Social Media, Web Copywriting


Web copywriter to mobile copywriter – this one thing is different

08 Feb 2013
in categories: Web Copywriting