Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Top tips for writing better web copy

06 Feb 2013
in categories: Web Copywriting


SEO copywriting is actually quite easy if you listen to your audience

01 Feb 2013
in categories: SEO Copywriting


Empathy matters in copywriting – here’s how to show it

17 Jan 2013
in categories: Web Copywriting


The year ahead for web copywriting and content marketing

11 Jan 2013
in categories: Content Marketing


Content Marketing Part 9 – What to do with all those old blog posts

16 Nov 2012
in categories: Content Marketing


Content Marketing Part 8 – Easy ebooks for content marketing

09 Nov 2012
in categories: Content Marketing


Content Marketing Part 7 – 3 ways to monetise your content

05 Nov 2012
in categories: Content Marketing


Content Marketing Part 6 – How to plan a content series

01 Nov 2012
in categories: Content Marketing, Content Strategy


Content Marketing Part 5 – How and why you need to create thematic content

29 Oct 2012
in categories: Content Marketing


Content Marketing Part 4 – Planning your content marketing lifecycle

26 Oct 2012
in categories: Content Marketing


Content Marketing Part 3 – Where to find hot new content marketing ideas

22 Oct 2012
in categories: Content Marketing


Content Marketing Part 2 – Set content goals or stop now

19 Oct 2012
in categories: Content Marketing


Content Marketing Part 1 – What type of content do your prospects want to read?

16 Oct 2012
in categories: Content Marketing


How to use content marketing to improve search results, build authority and increase sales (An introduction)

11 Oct 2012
in categories: Content Marketing


What do you need to know about content marketing?

08 Oct 2012
in categories: Content Marketing, Content Strategy, Web Copywriting


3 ways a legal copywriter can win online success for your firm

01 Oct 2012
in categories: Legal Copywriting


Law firms turning to experienced legal copywriters for online marketing

24 Sep 2012
in categories: Content Strategy, Legal Copywriting


Knock-out copywriting – 4 ways to pack a punch with words

17 Sep 2012
in categories: Web Copywriting


Authenticity in sales copywriting – is it possible to sound ‘real’?

10 Sep 2012
in categories: Web Copywriting


Copywriting and creating content your customers will value

04 Sep 2012
in categories: Web Copywriting


Sane content marketing: adapt your copywriting

21 Aug 2012
in categories: Content Strategy


Is your copywriting based on experience or hearsay?

14 Aug 2012
in categories: Web Copywriting


Better, faster, smarter: Start a daily copywriter practice

30 Jul 2012
in categories: Copywriting


Feeling like a robotic copywriter? Cure yourself with poetry

23 Jul 2012
in categories: Copywriting


What is the best grammar checker for copywriters?

16 Jul 2012
in categories: Web Copywriting


Make sure your copywriting is ‘above the fold’

09 Jul 2012
in categories: SEO Copywriting


How a professional copywriter is like a Wimbledon champion

03 Jul 2012
in categories: Copywriting


SEO Copywriters Tip: Keep Your Title Tags Short(ish)

25 Jun 2012
in categories: SEO Copywriting


Why people search: a lesson in SEO copywriting

18 Jun 2012
in categories: SEO Copywriting


Better briefing for freelance copywriters

11 Jun 2012
in categories: Copywriting


The artist aspect of the copywriter

28 May 2012
in categories: Copywriting, Copywriting Agency


Use SEO copywriting to improve team pages

14 May 2012
in categories: SEO Copywriting