Profile: Derryck Strachan

Derryck set up Big Star Copywriting in 2005 and has worked as a professional copywriter and marketer for nearly 25 years. Starting his career in the music industry at WEA Records (Warner Brothers) he's also written for BBC, Amazon, Rough Guides, Time Life, Tower Records, World Circuit Records, Frukt, and Heineken. These days he heads up large content projects for the likes of Thomas Cook, Ecco Shoes, Armani and NCP. The rest of the time he devotes to his family or writing about his passions - music, food, film and history.


Posts by Derryck

Why your mum/spouse/friend might be a poor judge of copywriting

07 May 2012
in categories: Copywriting


Get your copywriter into bed with your customers

30 Apr 2012
in categories: Copywriting


The copywriter’s paradox: short copy takes longer

23 Apr 2012
in categories: Copywriting


Focus! Stop being a generic web copywriter

16 Apr 2012
in categories: Web Copywriting


Why copywriters must get comfortable with negativity

09 Apr 2012
in categories: Copywriting


2 sure-fire editing techniques every web copywriter must know

02 Apr 2012
in categories: Web Copywriting


Is your web copywriter faking it?

26 Mar 2012
in categories: Web Copywriting


Are you using tried and tested headline formulas that work?

19 Mar 2012
in categories: Copywriting, Web Copywriting


Hyperlink tips from a web copywriter

12 Mar 2012
in categories: Web Copywriting


When should a web copywriter get involved on the project?

07 Mar 2012
in categories: Web Copywriting


Copywriter tools: 3 smart ways to use Google search for writing

05 Mar 2012
in categories: SEO Copywriting


Why playing chess is good for a copywriter

02 Mar 2012
in categories: Copywriting


Selling versus hype – a copywriter perspective

29 Feb 2012
in categories: Copywriting


Is your copywriter a lover or a fighter?

27 Feb 2012
in categories: Copywriting


Every UK copywriter needs to know the CAP Code

24 Feb 2012
in categories: Copywriting, Freelance Copywriting


The lessons that Adele can offer a copywriter

22 Feb 2012
in categories: Copywriting


Is your copywriting proving futile? Here’s your rescue guide

21 Feb 2012
in categories: Copywriting


How copywriter techniques improve your creative writing

20 Feb 2012
in categories: Copywriting, Copywriting Training


3 easy ways a copywriter can tune-up your marketing

13 Feb 2012
in categories: Content Marketing, Copywriting, Copywriting Agency


Psst! Want to know the #1 SEO copywriter secret?

10 Feb 2012
in categories: SEO Copywriting


Advice to help you be a better copywriter

09 Feb 2012
in categories: Copywriting, Copywriting Training


How to choose the right copywriter

06 Feb 2012
in categories: Copywriting Agency, Freelance Copywriting


3 copywriter techniques for creativity

03 Feb 2012
in categories: Copywriting


Copywriter advice for the DIY crowd

01 Feb 2012
in categories: Copywriting


A copywriter with purpose

30 Jan 2012
in categories: Copywriting


Copywriter wanted! Why your designer needs a copywriting partner

27 Jan 2012
in categories: Copywriting


It’s not me! The voice of a copywriter

25 Jan 2012
in categories: Copywriting


3 super effective ways to kill ‘copywriter dread’

23 Jan 2012
in categories: Copywriting, Copywriting Training


The right way to give feedback to a copywriter

16 Jan 2012
in categories: Copywriting, Copywriting Training


How to get what you need from your copywriter

09 Jan 2012
in categories: Copywriting, Copywriting Agency, Freelance Copywriting


3 quick copywriting tips to improve your landing pages

02 Jan 2012
in categories: Web Copywriting


2011: Copywriting year in review

26 Dec 2011
in categories: Copywriting, Copywriting Agency