Profile: Matt Rochford

Matt has been working in Marketing since the early noughties, originally for an online music retailer and most recently as Marketing Manager for Big Star Copywriting. In-between he's headed up marketing for well-known snack brands, managed social media for leading eco-companies and written on topics from health and wellbeing to marketing niche products. He's passionate about exciting and useful content (without the fluff) and making sure there's always enough oolong in the pot.


Posts by Matt

Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

24 Apr 2017
in categories: Content Marketing, Content Strategy


Publish or Perish – Why you need a fashion blog writer

18 Apr 2017
in categories: Blogging, Content Marketing, Copywriting, Fashion & Apparel


6 (Challenging) Reasons Why Content is King

13 Mar 2017
in categories: Content Marketing, Copywriting


Case Study: SEO Copywriting for NCP

01 Mar 2017
in categories: Copywriting


How Content Marketing Can Work For Insurance Brands

27 Feb 2017
in categories: Copywriting, Insurance Copywriting


Why Investing in Content Marketing is the Right Thing to Do (and how to convince your boss)

07 Feb 2017
in categories: Content Marketing


How to Create Content Marketing Blogs Like a Professional

02 Feb 2017
in categories: Blogging, Content Marketing, Web Copywriting


Why Content Marketing Will be an Even Bigger Deal for Travel During 2017

23 Jan 2017
in categories: Copywriting, Travel Copywriting


Insurance Marketing Case Study – Content Marketing for Park Insurance

13 Oct 2016
in categories: Case Studies, Copywriting, Insurance Copywriting, SEO Copywriting


Zen and The Art Of Niche Marketing: 4 Steps To Success For Your Brand

14 Sep 2016
in categories: Content Marketing, Content Strategy, SEO Copywriting, Social Media


The SEO Value Of Syndicated Press Releases

18 Aug 2016
in categories: Press Release Copywriting, SEO Copywriting


Product Description Infographic: The Anatomy Of A Product Page

16 Aug 2016
in categories: Copywriting, Product Descriptions


Case Study: SEO Copywriting For minicabit

06 Jul 2016
in categories: Case Studies, Copywriting, SEO Copywriting


The Pain Of Product Descriptions

29 Jun 2016
in categories: Copywriting, Product Descriptions


5 Ways Your B2C Content Writing Is Changing In 2016

12 May 2016
in categories: Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting