Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising. That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More
Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback. An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More
Ok, so it’s become a huge cliché. But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry. We miss you. Content is king. It’s also the kingdom and the essential means of … Read More
A strong digital presence across all channels encourages communication, drives up responses and boosts sales. A recent study by Sagence reported that customers who engage with brands across all channels spend 4% more than those that don’t. A large part of this approach is down to publishing content with consistency and regularity – so that … Read More
As a professional writer, it’s easy to feel daunted by writing content marketing blog posts – especially when you have a lot to do. Even if you are given a specific brief, you might still have questions in your mind, such as “will anyone really care about this blog?” or “how am I going to … Read More
A lot of content marketing campaigns falter because they don’t resonate with their target audience, and are either too generic or impersonal. Creating content just for the sake of it (it’ll almost certainly be boring) is a sure-fire way to alienate your audience and can even create a sense of mistrust. Being personal and human … Read More
When most of us are looking for a particular product we’ll most likely end up with one of a few “favourite” options. If we know what we want, Google gives us a few clues and we go with a balance of what we think is the best product, at the best price, from the most … Read More
Whole sit-com episodes, movies, books and other franchises have been dedicated to women and shopping, none (or at least very few) to men and shopping. However, do the stereotypes hold true nowadays? Data from Shoppercentric reveals that 18- to 24-year-olds do not conform to most male shopping clichés. And while today’s youth are leading the … Read More
In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More
Ebooks increase email sign-up According to research by Marketing Cloud in 2015, 73% of marketers say that email marketing is integral to their business while 60% say that it is a ‘critical enabler’ of their products and services. Email newsletters can be a highly effective way of driving engagement with your clients or customers. They … Read More
By now you’re undoubtedly well aware of the fact that duplicate content is strictly a no no, both in terms of search engine optimisation and user experience.
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
Guest author Ashley Hastings discusses different types of marketing communications and how to write them.
Google’s on a mission to eliminate thin content. What is thin content and how do you avoid being penalised for it?
According to figures released by StatisticBrain in 2015, a little over 148million travel bookings are made online every year, or 57% of all travel bookings. How many potential customers are you missing out on by having a mediocre travel content marketing strategy?
We live in an age in which there are thousands upon thousands of destinations for people to visit and almost as many companies who will take them there, accommodate them or handle all bookings on their behalf. With this much competition, if you’re part of the travel industry you need to do something extra special to stand out and get noticed online. Here we look at four ways that you can do just that.
In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.
Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.
All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.
For many businesses, the success of their online efforts is closely tied to the success of their content marketing strategy. As a copywriting agency this is something that we have a substantial amount of experience in, so we wanted to share with you these five quick steps that you can take to achieve content marketing excellence.
Sources of inspiration: Where to find original ideas for your online content If you’re going to keep people (and the search engines) interested in your website then you need to create a constant flow of content. But it can’t just be any old content, and the following types may do you more harm than good: … Read More
Online marketing is an interaction between you and your prospective customer. If you were feeling poetic you might call it a dance, but it’s really more like a conversation between a tradesman and a homeowner.
Content marketing in 2014 isn’t about ‘tricks’ or overloading pages with keywords, it’s about providing people with information they can use and building solid reputations and relationships through trust.
Journalists understand how to create engaging content that is shareable and builds a relationship with readers in ways that copywriters can learn from.
If there is one thing that unites modern marketers it is the need for content sources. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation … Read More
Of all the things I think that I’m brilliant at, DIY is not one of them. There. I said it. Now that’s over with, I can explain how I was recently made so confident that I took apart my tumble dryer and replaced a broken tumble shaft. It was great web content I went to … Read More
The importance of real time digital marketing & PR and the proliferation of digital tools and social networks have changed the skills your business needs to succeed with digital marketing. Don’t get us wrong, the traditional marketing skills are not dead – you still need to understand audiences and how to create a campaign. … Read More
The internet has changed the way that many businesses do business and think about online content. Over the past decade e-commerce has gone from being a buzzword to a global marketplace expected to be worth $1.5 trillion by the end of the year (http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575). There are millions of businesses cashing in on the opportunity to … Read More
When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this key content marketing question, it may help to take … Read More
There you were. Furiously writing away, creating your press releases. You knew that press releases come in different forms and you chose the best fit format. You even found the perfect press release distribution service for your launch release. It’s going to be great! Or is it? Here’s a quick list of 3 major things … Read More
Apps and tools come and go, but there are some that are built to stick. Here are some of the PR tools we use (and some of our PR friends tell us they can’t live without). If you have any further mentions, let us know in the comments. 1. Twitter Public relations changed with social … Read More
If you are at all interested in guest blogging and you haven’t yet read the post from the end of January by Google’s head of web spam, Matt Cutts, then you must do so now. In his post, Cutts declares ‘dead’ guest blogging for SEO purposes. And he’s right. The low-quality, poorly considered, and out … Read More