Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

24th April 2017Content Marketing, Content Strategy

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising.  That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More

A Sense Of Place – How The Best South West Destinations Created Award-winning Content

20th July 2016Content Strategy, Travel Copywriting

Departure Lounge It’s not enough to have stunning brochures, attractive websites and widespread advertising to stand out from the crowd. Potential visitors want to know what a destination is like from people, not places, and the best way to achieve this is through captivating travel content writing that engages your audience in meaningful ways. It’s … Read More

5 Ways Your B2C Content Writing Is Changing In 2016

12th May 2016Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More

Power up your email marketing

22nd February 2016Content Marketing, Content Strategy, Email Copywriting

Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.

5 Questions To Ask When Creating Your Content Marketing Strategy

13th March 2015Content Marketing, Content Strategy

All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.

Using content curation to beat the web copywriter blues

6th August 2014Content Strategy

In the mad world of content curation, marketing and copywriting, it’s a good day when you get ideas for your next piece of content for little. Let today, then, be a good day for you because where you get some content from might just get a little easier. I’m talking about content curation. Content curation … Read More

Content sources you didn’t know you had

8th July 2014Content Marketing, Content Strategy

If there is one thing that unites modern marketers it is the need for content sources. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation … Read More

This one stat means you need laser-guided calls to action

1st July 2014Content Strategy

Calls to action Calls to action should be targeted. (You know that already) Calls to action should be action-oriented. (Yep. You knew that too.) But how many options should you give someone? ‘Common’ sense might dictate many, if it’s a webpage they’re looking at. (I’d say have a single focus anyway while providing some options…) … Read More

Breaking news: 3 steps to reduce copywriting panic

5th June 2014Content Strategy

Does the idea of producing new copywriting content responding to recent events cause your palms to break out in a cold sweat? Are you unnaturally worried about how your business would respond to – or even capitalise on – breaking news in your sector? Well, you’re not alone. But you can settle the nerves and … Read More

Are you making these 5 mistakes with press releases?

29th April 2014Content Strategy

You’ve just spend the better part of your afternoon writing up press releases about the latest and greatest development in your business.   You’ve put in the quotes and you’re fired up and ready to spread it to the masses.   But, wait. Before you hit send make sure you’re not guilty of one of … Read More

Five types of blog posts to hook visitors

18th April 2014Content Strategy

A blog is one of the most powerful ways to reach out to your customers online, and it can also help you to create a two-way dialogue which enables you to learn more about them and their needs. But in order for it to do that, your blog must capture their attention and their imagination, … Read More

Five powerful ways to add value to your online articles and content

17th April 2014Content Strategy

Ask any online marketing professional or web copywriter what the most important reason for creating online articles and content is, and they’re likely to respond, ‘to add value’. If you’re creating online articles and content simply for the sake of having some content up there, or to satisfy some supposed SEO criteria, you’re missing out … Read More

Going local on the World Wide Web

6th February 2014Content Strategy

The internet has given businesses of all sizes an unprecedented opportunity to reach consumers and clients in all four corners of the world. Within a few clicks, someone in China or Australia could be browsing your site and investigating your products or services. But while this may be useful for some companies, for many the … Read More

Are You Integrating Your Online Marketing?

13th January 2014Content Marketing, Content Strategy

Businesses today have an unprecedented range of tools at their disposal with which to promote themselves and their services. From all-singing and dancing websites to social media, email marketing and PPC advertising, the internet has bestowed a rich bounty upon 21st century marketers; a veritable cornucopia of methods for getting marketing messages out there. But … Read More

Linkable Assets: A Key Part of Your Content Strategy

3rd July 2013Content Strategy

In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More