Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail advertising. That’s a big difference. Weirdly, although content marketing can work out cheaper than more traditional methods only around 9% of … Read More
A lot of content marketing campaigns falter because they don’t resonate with their target audience, and are either too generic or impersonal. Creating content just for the sake of it (it’ll almost certainly be boring) is a sure-fire way to alienate your audience and can even create a sense of mistrust. Being personal and human … Read More
When most of us are looking for a particular product we’ll most likely end up with one of a few “favourite” options. If we know what we want, Google gives us a few clues and we go with a balance of what we think is the best product, at the best price, from the most … Read More
Whole sit-com episodes, movies, books and other franchises have been dedicated to women and shopping, none (or at least very few) to men and shopping. However, do the stereotypes hold true nowadays? Data from Shoppercentric reveals that 18- to 24-year-olds do not conform to most male shopping clichés. And while today’s youth are leading the … Read More
Departure Lounge It’s not enough to have stunning brochures, attractive websites and widespread advertising to stand out from the crowd. Potential visitors want to know what a destination is like from people, not places, and the best way to achieve this is through captivating travel content writing that engages your audience in meaningful ways. It’s … Read More
In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More
By now you’re undoubtedly well aware of the fact that duplicate content is strictly a no no, both in terms of search engine optimisation and user experience.
Email marketing can be an incredibly powerful tool in your business’ communications arsenal. But there’s that word – ‘can’. If you just set up an email marketing campaign, tick it off your never-ending to do list and forget about it, it’s unlikely you’ll ever get anywhere close to fulfilling its potential. As the months go by and you see little in the way of results, it may be easy to say, “oh well, email marketing wasn’t for us,” and leave it there.
Are your written communication skills good enough? You could enrol in a course or employ a copywriting agency. However, all it takes to dramatically improve your written business communications instantly is a little knowledge and effort. And some tools.
All successful websites have a precisely defined content marketing strategy. Without one, you could spend considerable amounts of time and/or money on content without achieving much in the way of results or ROI. We regularly help businesses across a variety of sectors to crystallise and solidify a content marketing strategy that will work for them, and here we’d like to present you with five things to consider when formulating your content marketing strategy.
Copywriting agencies can help online travel firms with essential content production
Successful content marketing relies on constant monitoring and adjustment. Here are 10 useful things that Google Analytics can tell you about your content.
If you’re not writing blog content that your readers love then you’re wasting your time. Use these copywriting tips to write exceptional content.
In the mad world of content curation, marketing and copywriting, it’s a good day when you get ideas for your next piece of content for little. Let today, then, be a good day for you because where you get some content from might just get a little easier. I’m talking about content curation. Content curation … Read More
If there is one thing that unites modern marketers it is the need for content sources. This need is so vast, that companies are sinking an ever-larger share of the marketing budget into creating content. Yet, no matter how organised and streamlined the process may be, there are still dry spells in the content creation … Read More
Calls to action Calls to action should be targeted. (You know that already) Calls to action should be action-oriented. (Yep. You knew that too.) But how many options should you give someone? ‘Common’ sense might dictate many, if it’s a webpage they’re looking at. (I’d say have a single focus anyway while providing some options…) … Read More
Of all the things I think that I’m brilliant at, DIY is not one of them. There. I said it. Now that’s over with, I can explain how I was recently made so confident that I took apart my tumble dryer and replaced a broken tumble shaft. It was great web content I went to … Read More
Does the idea of producing new copywriting content responding to recent events cause your palms to break out in a cold sweat? Are you unnaturally worried about how your business would respond to – or even capitalise on – breaking news in your sector? Well, you’re not alone. But you can settle the nerves and … Read More
You’ve just spend the better part of your afternoon writing up press releases about the latest and greatest development in your business. You’ve put in the quotes and you’re fired up and ready to spread it to the masses. But, wait. Before you hit send make sure you’re not guilty of one of … Read More
A blog is one of the most powerful ways to reach out to your customers online, and it can also help you to create a two-way dialogue which enables you to learn more about them and their needs. But in order for it to do that, your blog must capture their attention and their imagination, … Read More
Ask any online marketing professional or web copywriter what the most important reason for creating online articles and content is, and they’re likely to respond, ‘to add value’. If you’re creating online articles and content simply for the sake of having some content up there, or to satisfy some supposed SEO criteria, you’re missing out … Read More
When it comes to getting their content shared, some websites have got it and others haven’t. But what’s the difference between a site that has its content shared daily on a global scale, and one which struggles to reach beyond Tina in accounting? To answer this key content marketing question, it may help to take … Read More
The internet has given businesses of all sizes an unprecedented opportunity to reach consumers and clients in all four corners of the world. Within a few clicks, someone in China or Australia could be browsing your site and investigating your products or services. But while this may be useful for some companies, for many the … Read More
Unfortunately, the holidays are now over – we hope you had happy ones – and it’s time to get back on the ball. So sit down, grab a cuppa, and take in these 5 ways you can get ready to tackle mobile content marketing in the coming weeks. Why focus on mobile content? Well, in … Read More
Businesses today have an unprecedented range of tools at their disposal with which to promote themselves and their services. From all-singing and dancing websites to social media, email marketing and PPC advertising, the internet has bestowed a rich bounty upon 21st century marketers; a veritable cornucopia of methods for getting marketing messages out there. But … Read More
In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.
Like Sesame Street’s Bert and Ernie, content marketing and web copywriting go hand in hand. You wouldn’t expect to see one without the other, and if you do it just feels like something is missing. But in order to explain how web copywriting and content marketing complement each other, we must first get to grips with how … Read More
Creating a series in your content marketing allows you to explore the hot-button issues affecting your prospects. Learn how to plan your series in this post.
What’s the one thing you want to know about content marketing? Is it what you should write about? Is it how often you should publish your content? Ask away.
It’s adapt or retire for the legal sector and many firms are turning to experienced legal copywriters to help them produce enough online content to succeed.
Writing new content for your website, mobile site, blog, email, social networks, etc. can be maddening. Find out how to do it the sane way and succeed.