In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.
Like Sesame Street’s Bert and Ernie, content marketing and web copywriting go hand in hand. You wouldn’t expect to see one without the other, and if you do it just feels like something is missing. But in order to explain how web copywriting and content marketing complement each other, we must first get to grips with how … Read More
Creating a series in your content marketing allows you to explore the hot-button issues affecting your prospects. Learn how to plan your series in this post.
What’s the one thing you want to know about content marketing? Is it what you should write about? Is it how often you should publish your content? Ask away.
It’s adapt or retire for the legal sector and many firms are turning to experienced legal copywriters to help them produce enough online content to succeed.
Writing new content for your website, mobile site, blog, email, social networks, etc. can be maddening. Find out how to do it the sane way and succeed.
The Big Star SEO copywriter reveals a few easy steps to make copywriting all your web content a little easier.
If you don’t have a blog, you are missing out on a huge SEO copywriting opportunity and your customers are not getting a chance to hear what you think.
Video and rich media make great content for your customers, but what about SEO? Our SEO copywriter reveals just a few of the easy ways you can make sure your keywords and phrases are attached to your rich content.
SEO copywriters and experts now believe that social media ‘signals’ are as important as backlinks in your SEO strategy. Find out what you can do with ‘social SEO?’
A copywriter is like a museum guide, helping your visitors find what they are interested in, and showing them where to go and what to do.
Understanding your reader is good, second guessing what they want, however, is counter productive.
A visual brand identity doesn’t speak for itself, it needs a written identity, a wordentity, to make your business identity whole.
Critics won’t be placated and changing to make them happy is a fool’s game. Strategically research and focus on your advocates then exceed their expectations.
Admit this (even if it’s only to yourself). Social media is rubbish… unless you know what you want to achieve. The conversation is not the destination. It’s the journey. Keep your eye fixed firmly on the prize.
Following a cry for help to respond to unfounded claims made about a well known European drinks brand we took a close look into the brand architecture at the pillars of premium: the three striding colossus of brand substance.
What is the point of a content strategy? I answered that every business has a business strategy that helps steer the business and make a profit, but sometimes examples speak louder than words.