5 Ways Your B2C Content Writing Is Changing In 2016

12th May 2016Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More

How to create irresistible fashion copywriting that sells

16th July 2015Branding & Brand Story, Fashion & Apparel, Web Copywriting

In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.

Web copywriting and everything you should know about copyright

6th March 2015Web Copywriting

In the world of the printed word, copyright is well established and is quite clear cut – copyright is automatically assigned to the creator of a piece of work, unless they have signed that copyright over to another party. Any unlicensed and unauthorised use of that work is considered an infringement of copyright and the … Read More

How to detect plagiarism of your online copy

19th February 2015Web Copywriting

We’ve been looking at duplicate content a lot recently, and while it’s important that you yourself don’t use content that has been published elsewhere on the web, it’s also essential to ensure that other people aren’t using your content which you have spent time/ money creating. This week we’re looking at online plagiarism and what you can do to counteract it.

What is duplicate content? Why is it bad? How do you avoid it?

4th February 2015Web Copywriting

There’s no denying the fact that there’s a lot of content on the web, and inevitably at least some of it is going to be similar to content elsewhere. But there’s a world of difference between similar content and duplicate content. In this special post we examine what duplicate content is, why it’s bad for your online marketing strategy, and focus in on a host of related issues that can come into play.

Get sensory with your copywriting

8th September 2014Web Copywriting

Have you ever read copywriting like this before? We are an innovative world-class leader in service solutions Yep. Bet you have. In fact, you’ve probably seen this text on anything from banks to grocers. The words themselves are so overused that they have lost any meaning. But they are out there, creeping into your subconscious … Read More

4 sure-fire ways to spot lazy website copywriting

26th August 2014Web Copywriting

Maybe you’re looking out for competitors who are a little lazy with their website copywriting. Or maybe you just have a niggling feeling that there is something not quite right with the copy on a website you’re looking at. Here are 4 sure-fire ways to spot lazy website copywriting to look out for. 1. The copy … Read More

6 content items your B2B buyers want NEED from your website

30th April 2014Web Copywriting

Research is a funny thing isn’t it? Often it confirms our suspicions and sometimes it surprises us with facts that we would never have thought possible.   Website behaviour – or rather the behaviour of people on websites – is one type of research that I really really enjoy reading. Not only because it helps … Read More

Is your web content fit for mobile?

22nd January 2014Web Copywriting

Years ago, the big story in retail was the shopping revolution brought about by the internet. But as revolutionary as shopping online from home may once have seemed, it’s now old news. Today the revolution is located within people’s pockets, and it’s not always in the home, it’s on the go – and your web … Read More

Our Top Copywriting Posts of 2013

20th January 2014Web Copywriting

2013 was an eventful year, wasn’t it? Now that it’s the New Year we’ve been looking back, wondering where the time went, and along the way we rediscovered some posts on copywriting that stuck out as particular favourites. Enjoy the wonders of the past year! Empathy matters in copywriting – here’s how to show it … Read More

Fashion Copywriter Tips – Writing Better Product Descriptions

27th July 2013Fashion & Apparel, Product Descriptions, Web Copywriting

Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More