Your restaurant is much more than just a building with food in it. It’s a living, breathing entity with its own character, and to be successful your food needs to have plenty of personality too. One of the secrets of getting bums on chairs is to effectively communicate this via your website, and you can use the skills … Read More
In case you missed it, go read Chris Fielden’s results in his Evergreen Content Case Study on the SEOmoz blog. The article tells us many things, but one thing it says in volume is the importance of evergreen content for SEO copywriting. You see, evergreen content generates leads, gets linked to, and generally helps draw … Read More
In the ever-changing world of SEO copywriting there are many factors to consider, and figuring out your online marketing strategy can be a bewildering task.
Ever since the first search engines roamed the web, people have been discovering internal pages first. But the home page has continued to fulfil a vital role in being the place where many do make first contact.
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
You’ve just created that killer blog post or article, and you’re about to hit publish, but then you remember – search engine optimisation. So you tweak your content a little here and there to please the search engine gods, send it off into the virtual ether, and hope for the best. Is this approach working for you? Is … Read More
Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More
A few weeks back, we wrote about how content marketing and copywriting has become a kind of content arms race. In that post, we wrote about how changes to the search engine algorithms have turned the whole practice of SEO copywriting on its head. No more keyword ‘stuffing’; finally the game is up and we’re … Read More
Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist … Read More
Although it sounds exciting, we can’t all be rock stars. And I’m pretty sure that we only need one Doctor Who to protect the galaxy. So, what are the rest of us supposed to do for a living? If you or your client’s line of work doesn’t involve regularly throwing televisions out of windows or exterminating Daleks, … Read More
Copywriting is all about using the power of words to achieve certain outcomes, and the role of the copywriter is to craft words and sentences into compelling copy. But some words have more power than others, and they’re not necessarily the ones you might think of. The two most powerful magic words are not yours… ..They are your customer’s. … Read More
Four mistakes a copywriter must avoid in the quest to create irresistible copy: Talking about yourself too much Science has proved what interviewers and journalists the world over already know – people love to talk about themselves. In a 2012 study by Harvard University Psychology Department, researchers discovered that humans receive a chemical kick every time they are given … Read More
Good online copywriting is at the heart of making your website or any other internet- based campaign a success. And nowhere is the strength of your copy more important than in the call to action at the end. It’s all well and good having 400 words or so of prime copy that interests the reader and compels them … Read More
Good copywriting can do a lot for your website. It can mean the difference between getting a visitor and making a new customer, so it’s worth investing in the services of a web copywriter or copywriting agency. But what is it that makes online copy really work and achieve its objectives? Here are just 10 … Read More
Creating engaging content that people and search engines love has turned copywriting into a necessity for businesses serious about online marketing success.
As a deadline-driven occupation becoming a successful web copywriter is about honing habits which make the best use of your time and skills. As an experienced web copywriter I understand that there is a myriad of distractions competing to tempt you away from a particular project at any one time and that it isn’t always … Read More
Whether you’re an aspiring web copywriter, a seasoned pro looking to brush up or a business owner keen to learn more about the art of web copywriting, there are a wide range of authoritative sources available on the subject. Of course, with so many to choose from it can be a little overwhelming, so with … Read More
Whether you’re in the business of fashion copywriting or product description writing, here are 10 things every web copywriter must know to get ahead and, importantly, make your competition eat your web traffic dust. 1. Back to school – The first rule of web copywriting is ensuring everything you write is grammatically correct and … Read More
If you, like me, are a web copywriter, you are likely to be familiar with that ‘lone wolf’ feeling; hanging out in quiet secluded places, tip-tapping away at your keyboard writing lashings of lovely words for copy hungry clients. For some reason, this takes me back to the time of Boxing Day sales, when I … Read More
Web copywriters can benefit from both Google+ and Authorship, giving you (and your clients) the chance to ‘get known’ for your great content.
Thoughts on how web copywriters can write for the mobile screen, research on how people read on mobiles and how the principles of good content remain the same.
Get some basic tips on writing a better web page from our resident web copywriter.
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
What’s the one thing you want to know about content marketing? Is it what you should write about? Is it how often you should publish your content? Ask away.
Want to make your copywriting ‘punchy’ and more persuasive? Here are our top four tips for creating copywriting that packs a powerful punch.
What does authenticity in copywriting mean and how can you produce sales content that people will actually pay attention to? We offer some tips.
Lost for ideas for your copywriting and content marketing? This post explains how to come up with some great ideas that your prospects will really value.
Experience helps you relate your copywriting to the target customer. Anything less than using the product yourself is just relating hearsay. Find out why.
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
Just because many audience segments visit a website doesn’t mean the web copywriting has to be generic! It is possible to speak separately to each segment all on the same page.
Whether you’re a lone web copywriter or part of a larger team, these techniques will help you improve the quality and the tone of your copywriting.