4 things you need to do with your web copy in 2011

23rd December 2010Web Copywriting

2010 has been an interesting year in the world of web copy. There has been a massive increase in the amount of social content being written – blog posts, comments, Twitter and Facebook. Everyone is making predictions about what’s in store for next year. If I may be so bold, I think that next year … Read More

Why the market should guide your copywriting

30th August 2009Web Copywriting

It’s easy to fall into a trap with copywriting of writing for yourself, and not the market you are writing for. It’s a potentially disastrous error. Trying to add too much personality, opinion or subjectivity to a piece of work can easily distract a copywriter from a project’s intended audience and its objective. Remember too that … Read More

Killer copywriting advice

15th July 2009Web Copywriting

Successful copywriting requires a copywriter who can suppress their inner poet and their creativity in the name of delivering a professional product. Sounds counter-intuitive doesn’t it? Surely copywriting is all about creativity and ‘art’? Isn’t that the whole basis of writing… to compose, to create to amuse and astound? Well… no. Once you start impressing your … Read More