Is the glass half empty or half full? Silence is the copywriter’s greatest praise.
As any good copywriter knows, the most positive influence on Page Ranking, search engine placements and the overall profile of your website has to be the quality of inbound links. Google say, ‘In general, web masters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.’ To … Read More
It’s easy to fall into a trap with copywriting of writing for yourself, and not the market you are writing for. It’s a potentially disastrous error. Trying to add too much personality, opinion or subjectivity to a piece of work can easily distract a copywriter from a project’s intended audience and its objective. Remember too that … Read More
Successful copywriting requires a copywriter who can suppress their inner poet and their creativity in the name of delivering a professional product. Sounds counter-intuitive doesn’t it? Surely copywriting is all about creativity and ‘art’? Isn’t that the whole basis of writing… to compose, to create to amuse and astound? Well… no. Once you start impressing your … Read More
Whether you write the copy yourself or employ the services of a web copywriter there’s a fantastic piece of wisdom that could help you improve your web presence: if you want to be useful, sought after, command authority, to scale the heights of the search engines, then don’t be shy, share your tricks, offer tips, … Read More
Whether you’re a website owner, run a small or medium-size business, sell on eBay, specialise in SEO (search engine optimisation) or are simply looking for fresh inspiration as a copywriter, you will at some stage need to write sales copy in some form or other. A good sales copywriter produces copy that turns marketing investment … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
A good web copywriter can prove an invaluable resource in helping you get to the top of the Google tree.
Whether the cake is getting smaller or more people are trying to take it from you, threat inspires innovative problem solving, and a web copywriter can help
A UK copywriter may be more culturally and linguistically empathetic to your customers, and deliver your message effectively and rewardingly.
A good copywriter can be worth their weight in gold. There are 5 reasons why using a good web copywriter NOW should be an essential consideration.
The literary world is a strange one, terraced by varying degrees of acceptability whereon published authors look down with disdain upon mere journalists, and journalists return the compliment by looking down upon the lowest of the low – the web copywriter. Writing commercial copy is often seen as ‘bread and butter’ work – enough to … Read More
Having your beautifully crafted copywriting rejected by a client is always a bitter pill to swallow. But before you scowl at the rejection email and blame everyone else except yourself, this could be a good time to ask yourself why your copywriting was rejected. It didn’t follow the brief Whether you’re a print or web copywriter, … Read More
One of the hardest things to achieve as a web copywriter is getting the tone of the work right. Often, a freelance copywriter will produce a piece of work they think is absolutely perfect, only to have it rejected by the client because the ‘tone’ is wrong. Affronted by this rejection, the web copywriter scratches … Read More