Why the market should guide your copywriting

30th August 2009Web Copywriting

It’s easy to fall into a trap with copywriting of writing for yourself, and not the market you are writing for. It’s a potentially disastrous error. Trying to add too much personality, opinion or subjectivity to a piece of work can easily distract a copywriter from a project’s intended audience and its objective. Remember too that … Read More

Killer copywriting advice

15th July 2009Web Copywriting

Successful copywriting requires a copywriter who can suppress their inner poet and their creativity in the name of delivering a professional product. Sounds counter-intuitive doesn’t it? Surely copywriting is all about creativity and ‘art’? Isn’t that the whole basis of writing… to compose, to create to amuse and astound? Well… no. Once you start impressing your … Read More

Go Web Copywriter GO!

1st February 2009Web Copywriting

Whether the cake is getting smaller or more people are trying to take it from you, threat inspires innovative problem solving, and a web copywriter can help

The universal language of the web copywriter

22nd January 2009Web Copywriting

The literary world is a strange one, terraced by varying degrees of acceptability whereon published authors look down with disdain upon mere journalists, and journalists return the compliment by looking down upon the lowest of the low – the web copywriter. Writing commercial copy is often seen as ‘bread and butter’ work – enough to … Read More