Publish or Perish – Why you need a fashion blog writer

18th April 2017Blogging, Content Marketing, Copywriting, Fashion & Apparel

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog writer can also increase a product’s virality and get conversations started on new lines. The fashion industry has been slow … Read More

6 (Challenging) Reasons Why Content is King

13th March 2017Content Marketing, Copywriting

Ok,  so it’s become a huge cliché.  But we need good clichés, especially when they’re true. “The reason that clichés become clichés is that they are the hammers and screwdrivers in the toolbox of communication.” ― Terry Pratchett Thanks, Terry.  We miss you. Content is king.  It’s also the kingdom and the essential means of … Read More

Case Study: SEO Copywriting for NCP

1st March 2017Copywriting

Leading car park brand NCP came to us looking for help with: SEO copywriting Events and attractions landing pages Geolocation pages They wanted to enhance their user experience and also get better results with their SEO. How did it go? After delivering the copy for this project a few months ago, we decided to go … Read More

How Content Marketing Can Work For Insurance Brands

27th February 2017Copywriting, Insurance Copywriting

Let’s face it – insurance isn’t a particularly sexy subject, but that doesn’t mean insurance content can’t be engaging and highly relevant to people’s lives. As a sector, you might think there’s not a lot that distinguishes one brand from another (especially on the comparison sites). But research indicates that it’s the small interactions that make … Read More

How To Write Great Content Even If You Feel Like An Utter Fraud

7th December 2016Copywriting

I’ll let you into a secret: writing scares me. Even though I make my living as a copywriter, writing terrifies the bejesus out of me. Approaching a blank page is the hardest thing I do. It’s harder than crawling under barbed wire, face partially submerged in muddy slurry. Harder than conga-ing around Soho at 10 … Read More

Is Hiring A Copywriter Right For Your Business?

22nd November 2016Copywriting, Copywriting Agency

There are few roles quite as divisive as The Copywriter. It’s unanimously agreed that quality web content goes a long way to increasing the reputation of a brand, but there remains a distinct lack of agreement within the corporate world on whether there ought to be a role specifically for this purpose. Some CEOs consider … Read More

Insurance Marketing Case Study – Content Marketing for Park Insurance

13th October 2016Case Studies, Copywriting, Insurance Copywriting, SEO Copywriting

Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More

The Pain Of Product Descriptions

29th June 2016Copywriting, Product Descriptions

It’s hard. You’ve got dozens, hundreds or even thousands of pages of product description writing ahead of you. You know they can’t just be good, they’ve got to be great. You know they’ve got to appeal to your customers, to stand out from the noise, to speak to customers exactly where their desire is. But … Read More

How to Outsource Your Copywriting

25th May 2016Copywriting, Copywriting Agency

Today, businesses from all sectors are required to create an unparalleled level of content for the web. Here are some reasons why that’s the case: According to strategy guru’s Curve, “’Interesting content’ is cited as one of the top 3 reasons people follow brands on social media… B2B companies that blog only 1-2 times per month generate … Read More

How to win conversions and influence clicks with copywriting

15th July 2014Copywriting

You’ve likely heard about (or read) a certain book that explains why some people are so successful at networking and gaining those all-important connections. Whatever your thoughts on the content, to me the advice in that seminal resource boils down to one simple truth that all people working with copywriting must heed in their work: … Read More

Remember your body copy

8th May 2014Copywriting

Google’s head of web spam recently posted a video of himself as a floating head. Find out why and what you need to know about body copy.

5 Types of Online Content your Food Copywriter can Create to Help Your Business Grow

20th August 2013Copywriting, Food, Drink & Hospitality

Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More