A quick look at the year that has passed and some of the big events of the web copywriter world.
Find out how we helped one of our clients to save 15% on their Adwords spend simply by writing more relevant page content.
If you’re thinking about employing a copywriter, you need to read this first
We copywriters might not really be Don Draper, but we can still have a lot of fun. Get to know us a little better.
When posting to social networks, be sure to post live rather than using an auto-update tool. Your readers prefer it.
To a freelance copywriter, the word “you” is one of the basic tools of the trade. Are you using it enough in your web copywriting?
Copywriters keep on working on the copy until it goes live, and then some. And that’s a good thing.
All hail Wiki. That much maligned source of reference material for student theses and web copywriters the world over is 10 years old.
The best copywriters focus their words on the audience and that audience’s needs. Talking only about yourself is boring, so learn how to be a copy-conversationalist.
UK copywriting is unique says our expat Canadian copywriter. Even though he’s a native English speaker, living in the UK has allowed him to understand the subtle differences in copywriting.
“Informal, beneficial content isn’t new, but it’s exploding”. 7 copywriting commandments to commit to memory and help you deliver successful copy.
Test, test, test – and test again. Don’t think you “know”. That’s how to sum up Caple’s message of how to build up your advertising and copywriting score.
The best copywriters out there today had to rely on the method of testing before the existence of the internet eased it. There’s a reason they are the best…
The best investment choice you can make to achieve a high ROI is to hire a UK copywriter who understand your audience, content and social media and here’s why.
Understanding your reader is good, second guessing what they want, however, is counter productive.
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
Just because you can write, doesn’t mean you know the right words to use and not recognizing that could result in serious loss of business.
Your business is outgrowing you, you have a lot of time and online content simply doesn’t matter? Then don’t hire a copywriter. If it’s not… well. Do.
To be concise is to know relevance and precision – it is not about the length or tone and depends on the publishing format as well.
Short content or long content – which is better? The question should be “Who is the customer and what do they want?” Knowing which length is better results from knowing this.
Thank you pages and error messages should sound like a real, honest person said them, not a robot. These little auto-responses are the biggest missed opportunity in your content strategy.
A top-drawer copywriter is worth their weight in gold. With engaging, fresh and informative copy, links naturally gather around like bees around a honeypot. If you’re fortunate enough to find a good copywriter, nurture that relationship.
You don’t need to be a copywriting expert to know that some words really are worth avoiding. Everyone has their pet hates. A copywriter friend is made almost physically sick by the word ‘meal’, another comes out in a rash at even the thought of the word ‘serendipity’. On hearing the phrase ‘no brainer’ you can … Read More
There’s a misinformed debate amongst the copywriting world over whether website copywriting should be written specifically for a target audience (human readers) or for the search engine spiders. People ask whether readability should be sacrificed at the expense of optimised copyas though the two were mutually exclusive. They’re not. Copywriting doesn’t have to be either/or Any decent … Read More
Copywriting for websites, brochures or marketing should be as simple as possible. Simple copy is readable copy. Any professional copywriter knows that readable copy is effective copy. When messages are easily understood they become highly persuasive. Sharing a message clearly isn’t as easy as some might imagine. Many factors combine to make a piece of writing … Read More
1. Be prepared to be outrageous. Copywriting can often make counter-intuitive claims in headlines. This really grabs people’s attention and provokes their curiosity. Fly in the face of common sense, consensus and perceived wisdom. You can spend an entire article disproving or arguing against a claim that in reality struggles to hold water. Someone copywriting in the UK … Read More
So there it is – an exquisitely sculptured piece of copywriting, a website or brochure glinting in the early spring sunshine. A beautifully manicured article, a crafted sales letter or eager email bristling with the benefits and rewards of your latest fab new product sits impatiently on your screen – ready to get out there … Read More
When it comes to web copywriting it’s never been truer that it’s not what you say, but the way that you say it. Add tone to your copywriting Any copywriter will tell you tone is incredibly important when developing appropriate copy. The way in which your message is conveyed is hugely dependent on tone – a … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Businesses actually need to promote themselves more vigorously during times of recession, and this is where copywriting services become invaluable.