These 12 Product Description Problems Are Destroying Your Conversion Rate (Here’s How to Rescue It)

3rd August 2018Blogging, Ecommerce, Fashion & Apparel, Product Descriptions

Product descriptions are notoriously difficult to get right. As every single business that operates an online shop has to write them, it’s increasingly difficult to sound unique, exciting and original. In some cases, this competition has pushed companies to create incredibly innovative, creative, wacky, and funny product descriptions. In others, it has resulted in companies … Read More

Product description SEO – How to write for Google AND your customers

8th May 2018Content Strategy, Ecommerce, Fashion & Apparel, Product Descriptions, SEO Copywriting, Web Copywriting

Writing product descriptions that accurately represent your products, generate consumer interest, and help raise conversion rates is a difficult task. It involves juggling a number of ideas and honing your writing and editing abilities until you’re comfortable repeatedly writing to a targeted audience and in a specific tone of voice. Here, we take a look … Read More