Insurance Marketing Case Study – Content Marketing for Park Insurance

13th October 2016Case Studies, Copywriting, Insurance Copywriting, SEO Copywriting

Working with an established insurance company has it’s own unique challenges and opportunities. Providing dynamic content marketing to Park Insurance not only meant understanding the difference between gap insurance and no claims protection (plus an array of other insurance products) it also meant understanding the company as a whole and its objectives. For example, Park … Read More

The SEO Value Of Syndicated Press Releases

18th August 2016Press Release Copywriting, SEO Copywriting

Every company with a mature attitude to marketing wants to receive positive editorial in media publications. You can’t buy that kind of publicity. Although it won’t guarantee you headlines in your target publications, writing and distributing high-quality press releases should be part of your overall strategy if you want to make a start in PR. … Read More

5 Ways Your B2C Content Writing Is Changing In 2016

12th May 2016Content Marketing, Content Strategy, SEO Copywriting, Web Copywriting

In the many years that we’ve been producing web content, our copywriters have seen the medium change dramatically. This year is no different, and even though it’s only May, we’re already seeing considerable movement. Here we present five key ways that content writing is changing in 2016. Businesses are producing more content According to research … Read More

SEO copywriting – How to Write for Search in Four Simple Steps

6th May 2016SEO Copywriting

SEO copywriting has come a long way since the nineties when stuffing your content with keywords was as popular (and annoying) as MC Hammer. Today, it’s a continually evolving practice which shifts in line with what the major search engines (predominantly Google) are doing and emerging user trends. It’s important to keep up with the latest … Read More

How to use blog metrics to measure the success of your posts

28th January 2016Blogging, SEO Copywriting

In 2016, having a successful blog can be one of the most important things for your business’ online presence. It can establish you as a trusted authority in your field, drive extra traffic to your website, and enable you to connect with your customers on another level. But just how do you measure the success of your blog?

Heads up SEO copywriters: Google’s gurus reveal all at SMX West

11th April 2014SEO Copywriting

Every year on the other side of the Atlantic, the Search Marketing Expo – better known as SMX West – draws digital marketers, SEO copywriters and SEO specialists of all flavours to California. The event, programmed by the editors over at Search Engine Land, frequently provides insights into the current state of digital marketing and … Read More

Google: “Backlinks Matter”. Bing: “So Does Quality”.

12th March 2014SEO Copywriting

If you want to know what really matters when it comes to SEO and what areas you should be focusing on in the development of your website, who better to ask than the search engines themselves? Google and Bing are generally quite tight-lipped about the exact specifications of their algorithms, but they do from time … Read More

SEO copywriting for homepages: what do you need?

28th January 2014SEO Copywriting

One area of your website that should always be on the SEO copywriter‘s agenda is your homepage. It is often the most popular page on your website. It is likely to be a gateway to the rest of your site and your online sales cycle. It’s where people come to see what you’re all about … Read More

Pay for Clicks or Hire an SEO Copywriter?

19th September 2013SEO Copywriting

For businesses that want to make their mark on the search engines there are two distinct ways in which they can attempt to increase their online visibility and get people visiting their site. The first is to pay the search engine directly to display adverts that lead to the site, while the second is to … Read More

Will There Be a Day When an SEO Copywriter Doesn’t Use Keywords?

13th September 2013SEO Copywriting

Since the first primitive SEO cave paintings were made, SEO copywriters have used keywords to move their client’s websites up the rankings for specific targeted words and phrases. Through the many changes and algorithm updates carried out by search giants like Google and Bing, keywords have remained a vital ingredient of the SEO pie. However, according to Tom Anthony, … Read More