Content marketing techniques for SEO copywriting

3rd June 2013Content Marketing, SEO Copywriting

If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More

SEO Copywriting for Social

30th May 2013SEO Copywriting, Social Media

Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More

Grammar in SEO copywriting

20th May 2013SEO Copywriting, Web Copywriting

Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More

Is the Sun Setting on SEO Copywriting?

17th May 2013Content Marketing, SEO Copywriting

It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More

The SEO Copywriter Checklist

13th May 2013SEO Copywriting, Web Copywriting

Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist … Read More

4 Great Information Sources for SEO Copywriting

8th May 2013SEO Copywriting

The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new … Read More