From time to time Google’s own Head of Webspam Matt Cutts shares what he knows with webmasters and SEO copywriters, and this month he’s addressed the question ‘What are some common misconceptions in the SEO industry’.
If you’ve been taking SEO shortcuts to get ahead, here are three proactive ways to improve your rankings and ensure your site doesn’t get picked up by ‘the Penguin’.
Video can be an effective marketing tool, but as with any online content, how do you make sure your video stands out from the crowd? The answer is, of course, SEO copywriting.
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More
Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist … Read More
The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new … Read More
Whether you’re an apprentice SEO copywriter or a student of advanced algorithmic theory, it never hurts to make sure you’re carrying out the fundamental SEO practices that drive traffic to your site.
What does ‘engagement’ mean to SEO copywriters and how do you create it? Find out about what makes a website engaging and how to write for it in your SEO copy.
Content marketing and SEO copywriting need original content. By looking at Dove’s new campaign, we ask what if all SEO copy was based on authentic ideas?
In this post, we discuss that with the right tools and some traditional metrics, it has never been easier to assign a value to your web copywriting.
The good news is that 2013 is sizing up to be a great year for SEO copywriters. Not only have Google’s Panda and Penguin algorithm updates begun to take effect – making ‘low quality’ sites crammed full of keywords less visible – but Google’s preference for prioritising high quality, original content for its readers remains … Read More
Creating engaging content that people and search engines love has turned copywriting into a necessity for businesses serious about online marketing success.
Web copywriters can benefit from both Google+ and Authorship, giving you (and your clients) the chance to ‘get known’ for your great content.
SEO copywriting is more than they keywords you use. You can provide truly relevant content to your audience, if you heed the clues your audience leaves for you.
As our customers increasingly turn to iPads, smartphones and other mobile browsers, every web copywriter must consdier the look of their work as much as the message. This post offers some tips.
With recent changes to Google’s algorithm, it’s more important than ever to make sure your title tags are short enough to appear the way you want them to.
Better SEO copywriting comes from understanding the people you want to have on your website. Find out the 3 reasons why your customers and prospects are searching.
SEO copywriting techniques help get ‘team pages’ contributing to website traffic by focussing the writing on something other than the CVs of the people.
Learn about the Google search features a copywriter can use to speed up the writing process.
Find out what your SEO copywriter should know about getting better search traffic.
What can your SEO copywriter do to fill you with Christmas cheer?
Good SEO copywriting takes into account different target users. Your SEO copywriter should understand how to write for different age groups as well as different interest groups.
Our copywriters welcome these new Google algorithm changes. Find out how the changes impact your web content.
Our SEO copywriter series has covered a lot of specifics for improving your SEO through better content, but all of it is summarised here with one message: build trust.
The Big Star SEO copywriter reveals a few easy steps to make copywriting all your web content a little easier.
If you don’t have a blog, you are missing out on a huge SEO copywriting opportunity and your customers are not getting a chance to hear what you think.
Our SEO copywriter discusses article spam, Google, and how to market yourself online without hurting your bottom line or your search ranking.
Video and rich media make great content for your customers, but what about SEO? Our SEO copywriter reveals just a few of the easy ways you can make sure your keywords and phrases are attached to your rich content.
After some quick SEO copywriting advice? Here are five basic steps from Big Star…