Our SEO copywriter explains how to choose better words to use in your links – both to and on your website – to benefit your readers and your SEO.
The Internet is unlike no other medium, and the way content is used is very different than what you’ll see in a book, a newspaper or a magazine. With these new ways of reading also come new ways of writing and creating content. So, what should a web copywriter be mindful of when producing content … Read More
Every SEO copywriter should know how to write ALT text for images. Learn more about the ALT attribute here and how to write better ALT tags.
What does a well-optimised page look like exactly? Let our SEO copywriter explain, with examples and some tips on how to go about putting the page together.
Every SEO copywriter needs to know which meta data tags to use, and how to write them well. Our SEO copywriter explains what you need to know, and what you can forget about when it comes to meta data and SEO.
This is one of the most popular questions we get asked as SEO copywriters. Find out an easy way to get started putting together your SEO keyword list.
SEO copywriters and experts now believe that social media ‘signals’ are as important as backlinks in your SEO strategy. Find out what you can do with ‘social SEO?’
To the SEO copywriter, quality is more than a well-written page. The content must also deliver value that fits with what people are searching for with a given topic. Your topic.
Our SEO copywriter answers this ‘chicken and egg’ question about content and SEO backlinks. Which do you do put first on your agenda?
SEO copywriters need to keep up with the latest changes to the biggest search engine on the planet – Google. Find out what the Panda update means for your web content.
A true tale of a freelance copywriter and why reviewing your web pages can ensure you earn (and keep) the trust you build with your target customers.
Changes to Google’s algorithm support high-quality web copywriting and content.
The UK Copywriter Experiment Day 3 – why it’s important to question whether SEO is appropriate as a marketing strategy for your business
The UK Copywriter Experiment Day 2 – in which I discuss one of my objectives
The UK Copywriter Experiment – Join Me On A Journey To Discover How Copywriting Affects Search
The best copywriters out there today had to rely on the method of testing before the existence of the internet eased it. There’s a reason they are the best…
Whether you choose a broader approach or a defined personality throughout your site, you need to identify your reader and address their motivations.
Stop words – Google jargon but intuitively we all don’t use them. Here’s why…
There is no real difference between the different versions of copywriting – there are only good and bad copywriters. Five wrong assumptions about copywriting
Closely examining the four reader personas Competitive, Spontaneous, Methodical, Humanistic to understand your audience for SEO copywriting
Taking you through how to craft your persona and understand your audience to be a better copywriter
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
SEO is not about getting around Google algorithms – it’s about creating truly high class content which pleases search engines AND converts your human visitors.
SEO is an amazing way to get all that lovely traffic going, but there are things it can’t do. That’s where content comes into play.
Clear, long term, strategic quality content – that’s where the smart money is going. That’s what SEO is all about and makes businesses happy across the world.
Not all links are equal. They should be slowly build up over time with an intelligent and active involvement in the blogshphere and social media.
People often think that an SEO copywriter somehow differs from any other type of copywriter, that the SEO copywriter needs to think in different ways, to apply different skills, that they weave magic spells that will hypnotise Google into handing out top search placements. Well you know what? People are right (partly). The SEO copywriter does play … Read More
There’s a misinformed debate amongst the copywriting world over whether website copywriting should be written specifically for a target audience (human readers) or for the search engine spiders. People ask whether readability should be sacrificed at the expense of optimised copyas though the two were mutually exclusive. They’re not. Copywriting doesn’t have to be either/or Any decent … Read More
If you’re an SEO copywriter, you might be noticing this new phrase cropping up more and more – Conversion Optimisation. Conversion optimisation is the means by which your website is structured to convert visitors into customers. It’s critical that your navigation and message inspire every site visitor to become a client – all they need … Read More
Latent Semantic Indexing (LSI) is this year’s hot topic when it comes to Search Engine Optimisation (SEO) and in particular SEO Copywriting as a component of online marketing efforts.
Thanks to the power of Google, SEO and SEO copywriting have become familiar terms for any business using the Internet as part of their marketing strategy.
SEO web copywriters are like Internet Druids – they speak many languages and know how to communicate with the otherworldly ‘bots’ of the search engines.