Four rules for great online copywriting

17th August 2011SEO Copywriting, Web Copywriting

The Internet is unlike no other medium, and the way content is used is very different than what you’ll see in a book, a newspaper or a magazine. With these new ways of reading also come new ways of writing and creating content. So, what should a web copywriter be mindful of when producing content … Read More

What SEO can’t do

12th August 2010SEO Copywriting

SEO is an amazing way to get all that lovely traffic going, but there are things it can’t do. That’s where content comes into play.

The SEO part of the SEO copywriter

2nd December 2009SEO Copywriting

People often think that an SEO copywriter somehow differs from any other type of copywriter, that the SEO copywriter needs to think in different ways, to apply different skills, that they weave magic spells that will hypnotise Google into handing out top search placements. Well you know what? People are right (partly). The SEO copywriter does play … Read More