Four rules for great online copywriting

17th August 2011SEO Copywriting, Web Copywriting

The Internet is unlike no other medium, and the way content is used is very different than what you’ll see in a book, a newspaper or a magazine. With these new ways of reading also come new ways of writing and creating content. So, what should a web copywriter be mindful of when producing content … Read More

What SEO can’t do

12th August 2010SEO Copywriting

SEO is an amazing way to get all that lovely traffic going, but there are things it can’t do. That’s where content comes into play.

The SEO part of the SEO copywriter

2nd December 2009SEO Copywriting

People often think that an SEO copywriter somehow differs from any other type of copywriter, that the SEO copywriter needs to think in different ways, to apply different skills, that they weave magic spells that will hypnotise Google into handing out top search placements. Well you know what? People are right (partly). The SEO copywriter does play … Read More

Are you copywriting for people or machines?

15th July 2009Copywriting, SEO Copywriting

There’s a misinformed debate amongst the copywriting world over whether website copywriting should be written specifically for a target audience (human readers) or for the search engine spiders. People ask whether readability should be sacrificed at the expense of optimised copyas though the two were mutually exclusive. They’re not. Copywriting doesn’t have to be either/or Any decent … Read More

The tale of the SEO copywriter and Conversion Optimisation

9th April 2009SEO Copywriting

If you’re an SEO copywriter, you might be noticing this new phrase cropping up more and more – Conversion Optimisation. Conversion optimisation is the means by which your website is structured to convert visitors into customers. It’s critical that your navigation and message inspire every site visitor to become a client – all they need … Read More