There’s a misinformed debate amongst the copywriting world over whether website copywriting should be written specifically for a target audience (human readers) or for the search engine spiders. People ask whether readability should be sacrificed at the expense of optimised copyas though the two were mutually exclusive. They’re not. Copywriting doesn’t have to be either/or Any decent … Read More
If you’re an SEO copywriter, you might be noticing this new phrase cropping up more and more – Conversion Optimisation. Conversion optimisation is the means by which your website is structured to convert visitors into customers. It’s critical that your navigation and message inspire every site visitor to become a client – all they need … Read More
Latent Semantic Indexing (LSI) is this year’s hot topic when it comes to Search Engine Optimisation (SEO) and in particular SEO Copywriting as a component of online marketing efforts.
Thanks to the power of Google, SEO and SEO copywriting have become familiar terms for any business using the Internet as part of their marketing strategy.
SEO web copywriters are like Internet Druids – they speak many languages and know how to communicate with the otherworldly ‘bots’ of the search engines.
Explanations of the most common terms you may come across when dealing with the world of web content writing, web copywriting and SEO copywriting
For an SEO copywriter, most of your time probably isn’t spent writing – it’s spent doing research. But you need to make sure you’re using the right sources.