Social Media and Customer Service – A PR Recipe

25th April 2014Social Media

Why are you surprised that your customers turn to social media when they are frustrated with a brand, company, product or experience? There are no doors What used to go on over the telephone with your CSRs and what used to happen at the front of the queue at the returns counter are no longer … Read More

Set up your own social media newsroom

16th April 2014Social Media

Think about this for a moment: the press release is a text-based promotional tool developed over 100 years ago.   It was/is not designed for the social media-powered sharing-sharing of today’s media world. And despite what they might say, the traditional wire service is also (though something not to forego) a traditional way of getting … Read More

Building a Social Media Presence with a Fashion Copywriter

26th August 2013Social Media

These days a multi-pronged approach to online marketing is essential, and aside from your website itself, social media is rapidly becoming one of the most important channels to concentrate on. By building your social media presence you can spread your brand wider, draw further traffic towards your website and engage with your customers more effectively. A fashion copywriter can help … Read More

The Power of Social Media

10th June 2013Social Media

Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More

SEO Copywriting for Social

30th May 2013SEO Copywriting, Social Media

Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More

How a copywriter can tweet with taste

31st August 2009Social Media

People keep asking why any one would spend their time advertising other people’s web sites through links on Twitter? A copywriter tweeting links to other copywriter’s sites? Well the simple answer is that what you post reflects who you are. If you can add value to other people’s Twitter experience with helpful, informative tweets then you … Read More