Comments for Bigstar Copywriting Blog

Comment on Are basic copywriting mistakes killing your sales? by Alastaire Allday

Alastaire Allday — Mon, 07 Nov 2011 12:44:17 +0000

I don’t think this is the case.

A misspelled word here or there only makes your site look less trustworthy if the site already looks untrustworthy. Hire a better designer.

Personally I couldn’t care less about a typo here or a missing piece of punctuation there.

Is the site readable? Does it offer a good user experience (i.e. can I find everything I’m looking for quickly, pay quickly, etc)? What do others say about the site (does it have good reviews?)

These things matter far more than a spelling mis steak or two.

Know what I mean?

Comment on Stop! In the name of SEO copywriting by Zandra Jekel

Zandra Jekel — Thu, 03 Nov 2011 18:41:17 +0000

A) it’s acceptable to take full advantage of copyrighted material for economic gain as extended as proper credit emerges for your author.. . B) all original work situated on the web is that require thinking about copyrighted.. . C) only items marked when using the ? symbol are believed copyrighted.. . D) all Internet distribution is free of charge for anyone to take full advantage of..

Comment on How to write a better hyperlink by Ben Locker

Ben Locker — Sat, 20 Aug 2011 18:39:09 +0000

I agree with you from the SEO perspective – there’s no point in hyperlinking ‘click here’ when you can link on on a relevant phrase.

But from the user point of view, ‘click here’ can be handy – and sometimes will get you a better click through rate, especially at the end of a sentence.

So while I agree ‘Click here to get tips on writing your will’ isn’t much good, I wouldn’t rule out ‘To get tips on writing your will, click here’.

Comment on Website copywriting dissected: Team pages Part 2 – Make contact by bigstarcontent

bigstarcontent — Tue, 17 May 2011 09:54:30 +0000

Yes, it is surprising how many business sites don’t disclose who their people are. I really does discourage a relationship, doesn’t it? ~Steve

Comment on Website copywriting dissected: Team pages Part 2 – Make contact by Myron

Myron — Tue, 10 May 2011 23:01:40 +0000

I agree that personalization is important for a website and a business. Trust and credibility are critically important to a business and a key ingredient in building that trust is putting real people behind the products and services being offered. I’m surprised how frequently a business website doesn’t disclose the management team or the senior people.

Comment on The Tae Kwon Do Guide to Learning to be a Copywriter by Andy

Andy — Tue, 12 Oct 2010 20:56:34 +0000

Excellent. Thanks for sharing.

Comment on How to write a killer blog post in 15 minutes. Ten pro copywriter secrets for INSTANT content generation (PART ONE) by Ben Afia

Ben Afia — Mon, 06 Sep 2010 09:58:36 +0000

Great post Derryck. I liked that I could read/scan it fast, get your points and leave with solid, practical ideas to improve my posts.

Comment on Why chips should be potatoes – The benefits of Intrinsic Communication by bigstarcontent

bigstarcontent — Wed, 11 Aug 2010 09:35:07 +0000

There it is! Just above the tags…

Comment on Why chips should be potatoes – The benefits of Intrinsic Communication by Russell Alnas

Russell Alnas — Sat, 07 Aug 2010 14:16:37 +0000

Thanks! I really think that a couple of my friends will appreciate this post.. now where is that e-mail to your friends button again?

Comment on 3 little words that should mean so much more by Derryck

Derryck — Mon, 28 Jun 2010 17:44:38 +0000

Hey nice blog Steve