In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business.
If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally published. Such content can drive traffic to your site and enhance your search rankings. As Lyons points out, the rewards from linkable assets are high and include: “quality, editorial links from Authoritative sources… social shares and mentions; a passive traffic stream for the life of the asset; monetisation opportunities [and] qualified leads.”
Sounds good, right? But where do linkable assets fit into your content strategy, and what kind of textual content should you be creating? Here we take a look at a few ‘evergreen’ types of material that a content writer can create for you.
Content strategy must-haves:
- How-to guides/ tutorials – This type of content writing never goes out of fashion. If you can tell people how to solve a common problem or undertake a specific task in an easy to understand way, link-love is sure to flow in your direction.
- Whitepapers – Whitepapers which deal with perennial issues in your industry can be very effective linkable assets, and may gain you links from highly respected, authoritative online sources.
- Topic introductions – One of the most common uses of the internet is to quickly gain a basic understanding of a specific topic. Capitalise on this by working a series of concise and well-written topic introductions into your content strategy.
- Lists – Easy to digest and immensely sharable, lists of any type can draw in casual web surfers who are interested in your field of expertise.
- Tips-based articles – If you can tell people how to do something better, faster, more effectively or affordably then you’re likely to gain links.
- FAQ’s – There are questions in any field, and the answers will always be sought after and shared.