Content marketing is on a lot of marketers’ and business owners’ minds these days. There is a lot of talk; but, there are also a lot of questions.
The questions we get about content marketing here at Big Star Copywriting are common across all sectors:
“How do I ‘do’ content marketing?”
“What do I need to write about?”
“How much do I have to write?”
“Where can I get ideas?”
The answers, of course, vary depending on what your business does, for whom and what you’re trying to get out of your content marketing.
But, that’s the easy answer. Instead of just resting there, I want to delve into this a lot further.
I’m planning a series of posts for this blog about content marketing and copywriting. Specifically, I’m going to tell you what you need to do to improve search results, build real world authority and trust, and increase your sales – all with content.
I want to know what you need to know about content marketing.
I have a pretty good idea of the common elements that everyone should know: coming up with post ideas, how to plan content, where to put it, how often, how to figure out what your audience wants to know about, and so on.
What I want to know, though, is what’s keeping you awake at night? Do you doubt that content marketing can help your business? If so, why?
I want to know what’s working for you, or not working for you, and what you’d like us to talk about here.
This is your blog and I’m hoping we can answer a lot of the questions that so many people seem to have.