Do You Make These Four Copywriting Mistakes?

16th April 2013Web Copywriting

Four mistakes a copywriter must avoid in the quest to create irresistible copy: Talking about yourself too much Science has proved what interviewers and journalists the world over already know – people love to talk about themselves. In a 2012 study by Harvard University Psychology Department, researchers discovered that humans receive a chemical kick every time they are given … Read More

Three Time-Tested Copywriter Tips for Calls-to-Action

15th April 2013Web Copywriting

Good online copywriting is at the heart of making your website or any other internet- based campaign a success. And nowhere is the strength of your copy more important than in the call to action at the end. It’s all well and good having 400 words or so of prime copy that interests the reader and compels them … Read More

10 Simple Ways to Better Web Copywriting

8th April 2013Web Copywriting

Good copywriting can do a lot for your website. It can mean the difference between getting a visitor and making a new customer, so it’s worth investing in the services of a web copywriter or copywriting agency. But what is it that makes online copy really work and achieve its objectives? Here are just 10 … Read More

4 Habits of Productive Web Copywriters

29th March 2013Web Copywriting

As a deadline-driven occupation becoming a successful web copywriter is about honing habits which make the best use of your time and skills. As an experienced web copywriter I understand that there is a myriad of distractions competing to tempt you away from a particular project at any one time and that it isn’t always … Read More

3 Inspiring Books For Web Copywriters

28th March 2013Web Copywriting

Whether you’re an aspiring web copywriter, a seasoned pro looking to brush up or a business owner keen to learn more about the art of web copywriting, there are a wide range of authoritative sources available on the subject. Of course, with so many to choose from it can be a little overwhelming, so with … Read More

Eat my web traffic dust: 10 things every web copywriter must know

22nd March 2013Web Copywriting

Whether you’re in the business of fashion copywriting or product description writing, here are 10 things every web copywriter must know to get ahead and, importantly, make your competition eat your web traffic dust.   1.  Back to school – The first rule of web copywriting is ensuring everything you write is grammatically correct and … Read More