Four mistakes a copywriter must avoid in the quest to create irresistible copy: Talking about yourself too much Science has proved what interviewers and journalists the world over already know – people love to talk about themselves. In a 2012 study by Harvard University Psychology Department, researchers discovered that humans receive a chemical kick every time they are given … Read More
Good online copywriting is at the heart of making your website or any other internet- based campaign a success. And nowhere is the strength of your copy more important than in the call to action at the end. It’s all well and good having 400 words or so of prime copy that interests the reader and compels them … Read More
In this post, we discuss that with the right tools and some traditional metrics, it has never been easier to assign a value to your web copywriting.
Good copywriting can do a lot for your website. It can mean the difference between getting a visitor and making a new customer, so it’s worth investing in the services of a web copywriter or copywriting agency. But what is it that makes online copy really work and achieve its objectives? Here are just 10 … Read More
My name’s Andy Robb and, for the last seven years, I’ve been working for BigStar, as one of their copywriters. In my other life, I’m an author. I think it’s OK to say that, now; I’ve got two books out and the first was shortlisted for the Waterstones Children’s Book Prize 2013. But this isn’t … Read More
The good news is that 2013 is sizing up to be a great year for SEO copywriters. Not only have Google’s Panda and Penguin algorithm updates begun to take effect – making ‘low quality’ sites crammed full of keywords less visible – but Google’s preference for prioritising high quality, original content for its readers remains … Read More
Creating engaging content that people and search engines love has turned copywriting into a necessity for businesses serious about online marketing success.
As a deadline-driven occupation becoming a successful web copywriter is about honing habits which make the best use of your time and skills. As an experienced web copywriter I understand that there is a myriad of distractions competing to tempt you away from a particular project at any one time and that it isn’t always … Read More
Whether you’re an aspiring web copywriter, a seasoned pro looking to brush up or a business owner keen to learn more about the art of web copywriting, there are a wide range of authoritative sources available on the subject. Of course, with so many to choose from it can be a little overwhelming, so with … Read More
Whether you’re in the business of fashion copywriting or product description writing, here are 10 things every web copywriter must know to get ahead and, importantly, make your competition eat your web traffic dust. 1. Back to school – The first rule of web copywriting is ensuring everything you write is grammatically correct and … Read More
Like Sesame Street’s Bert and Ernie, content marketing and web copywriting go hand in hand. You wouldn’t expect to see one without the other, and if you do it just feels like something is missing. But in order to explain how web copywriting and content marketing complement each other, we must first get to grips with how … Read More
Whether your website is dedicated to buying and selling, or promoting a specific service, it is essential to pitch offers just right in order to make money. As copywriters our internet marketing antennae are finely tuned to twitch when we see a well-written offer, from the parent-pleasing ‘Kids Eat Free” to the kid-pleasing “Free Kitten With Every … Read More
If you, like me, are a web copywriter, you are likely to be familiar with that ‘lone wolf’ feeling; hanging out in quiet secluded places, tip-tapping away at your keyboard writing lashings of lovely words for copy hungry clients. For some reason, this takes me back to the time of Boxing Day sales, when I … Read More
Web copywriters can benefit from both Google+ and Authorship, giving you (and your clients) the chance to ‘get known’ for your great content.
Thoughts on how web copywriters can write for the mobile screen, research on how people read on mobiles and how the principles of good content remain the same.
Get some basic tips on writing a better web page from our resident web copywriter.
SEO copywriting is more than they keywords you use. You can provide truly relevant content to your audience, if you heed the clues your audience leaves for you.
Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
It’s a new year, but the trends for 2013 were established back in 2012 with the big changes in search and the rise of content marketing.
Have you written some great posts in the past, but are unsure how to use them in your current content marketing? Here are a few ideas to help.
Ebooks are a great piece of content marketing. We offer some easy ways to put together a good ebook that will satisfy your audience and get you more leads.
Content marketing is an investment in your business, but it can also become its own revenue stream. Here are 3 easy ways to turn your content into income.
Creating a series in your content marketing allows you to explore the hot-button issues affecting your prospects. Learn how to plan your series in this post.
Learn how to create a unique content marketing message centred on a theme that sets you apart from the competition and taps into the needs of your customers.
The single biggest challenge with content marketing for most businesses is Time; there isn’t enough of it. This post shares some tips for getting to grips with your content.