Do you know how to use empathy in your copywriting and marketing? Find out why empathy works and how to use it to help your prospects oyour brand.
It’s a new year, but the trends for 2013 were established back in 2012 with the big changes in search and the rise of content marketing.
Have you written some great posts in the past, but are unsure how to use them in your current content marketing? Here are a few ideas to help.
Ebooks are a great piece of content marketing. We offer some easy ways to put together a good ebook that will satisfy your audience and get you more leads.
Content marketing is an investment in your business, but it can also become its own revenue stream. Here are 3 easy ways to turn your content into income.
Creating a series in your content marketing allows you to explore the hot-button issues affecting your prospects. Learn how to plan your series in this post.
Learn how to create a unique content marketing message centred on a theme that sets you apart from the competition and taps into the needs of your customers.
The single biggest challenge with content marketing for most businesses is Time; there isn’t enough of it. This post shares some tips for getting to grips with your content.
Wondering how you’ll possibly find enough to write about? Here are a few sources you might not have thought about in your content marketing.
Content marketing without a goal is practically spam. Learn how to align your business goals with your prospects’ goals to create content that converts.
To succeed with content marketing, you must understand what your prospects’ needs are. Find out how to discover prospect needs and what to do about them, with examples.
Is it possible to use content to market your skills, expertise, products and services? Find out why sharing what you know builds your online success.
What’s the one thing you want to know about content marketing? Is it what you should write about? Is it how often you should publish your content? Ask away.
Content marketing takes time – time your firm may not have. Find out how a legal copywriter can help you and you clients get more from your marketing.
It’s adapt or retire for the legal sector and many firms are turning to experienced legal copywriters to help them produce enough online content to succeed.
Want to make your copywriting ‘punchy’ and more persuasive? Here are our top four tips for creating copywriting that packs a powerful punch.
What does authenticity in copywriting mean and how can you produce sales content that people will actually pay attention to? We offer some tips.
Lost for ideas for your copywriting and content marketing? This post explains how to come up with some great ideas that your prospects will really value.
Writing new content for your website, mobile site, blog, email, social networks, etc. can be maddening. Find out how to do it the sane way and succeed.
Experience helps you relate your copywriting to the target customer. Anything less than using the product yourself is just relating hearsay. Find out why.
Like a top athlete, we copywriters need daily practice to be the best. But it’s more than writing every day. Find out what we recommend.
When inspiration leaves the copywriter inside you churning out mechanical text and uninspired headlines, you can find the cure in wonders of poetry.
Try this one simple trick for finding the perfect word every time. It beats any grammar guide or editor’s red pen and it’s the best way to know you are sending out error-free copy.
As our customers increasingly turn to iPads, smartphones and other mobile browsers, every web copywriter must consdier the look of their work as much as the message. This post offers some tips.
Copywriters might not be the fittest on the court, but we have a lot in common with Wimbledon champions, including good hand-eye typing coordination.