Just because many audience segments visit a website doesn’t mean the web copywriting has to be generic! It is possible to speak separately to each segment all on the same page.
New copywriters are told to avoid negatives and focus on positives in their writing. Yet, some of the best attention-grabbing techniques are completely negative.
Whether you’re a lone web copywriter or part of a larger team, these techniques will help you improve the quality and the tone of your copywriting.
If your web copywriter lacks real experience with the product or service, they’re really just faking it.
Copywriters have spent years refining the winning formulas for headlines. Learn what two of them are and why they work.
Write better links with these tips from our web copywriter.
Do you call a web copywriter at the last minute or before you begin web design? We have a view on that.
Learn about the Google search features a copywriter can use to speed up the writing process.
Playing chess is a great way to exercise your copywriter mind and develop valuable skills to boost your career.
A copywriter’s perspective on marketing hype and how today’s sales copy must put the customer first.
There is a better way for your copywriter to handle your prospects; do you know which it is?
If you are a UK copywriter, then you need to understand the rules for advertising set out by the Advertising Standards Authority.
There are lessons in the success of Adele that every copywriter should pay attention to.
As a copywriter, sometimes no matter how hard you try it’s difficult to engage with an audience. Here are five copywriting tips for getting closer to your readers.
The techniques that a copywriter uses to generate ideas are a great way to spark your creative writing too.
Using a copywriter is the most cost-effective way to breathe new life into your brand.
Find out what your SEO copywriter should know about getting better search traffic.
Not all copywriter wisdom comes from copywriters themselves.
We know what it’s like to choose a copywriter because we work with a network of them. Find out we go about choosing a good copywriter.
Copywriter techniques: where do the ideas come from when you’re a copywriter? Find out how we find inspiration every day.
If you want be the copywriter on your next project, here are some tips.
Learn from the great copywriter David Ogilvy the secrets of what it takes to write winning words.
A copywriter is a designer’s best friend. Find out why copywriters and designers need to work together from the start.
A copywriter should be able to pick a voice that isn’t their own; especially the ‘right’ one for the brand.
When the copywriter in you is stuck, turn to these tried-and-tested ways of beating the dread of a blank page.