A copywriter should be able to pick a voice that isn’t their own; especially the ‘right’ one for the brand.
When the copywriter in you is stuck, turn to these tried-and-tested ways of beating the dread of a blank page.
Are you the habitual ‘track changes’ user? Try these alternative ways of giving feedback that get the most (and the best) from your copywriter.
The idea of working with a professional copywriter can make you feel like you won’t have control over the message. Not true. Find out why.
Get your copywriting off to the right start this year with these quick ways to improve your landing page copy.
A quick look at the year that has passed and some of the big events of the web copywriter world.
Here are two reasons why people think that web copywriting is easy and other web professions are more difficult
We copywriters use time-tested techniques for connecting with an audience. Here are two (and a half) of those methods that you can use too.
Spare a thought for the lowly web copywriter – but remember one day they might just become a princess.
A cautionary tale about how copywriting could have stopped a complex marketing issue before it began.
What can your SEO copywriter do to fill you with Christmas cheer?
We’re your own ‘A’ team. When you need writing during December…and everyone is off…it’s time that you hire…a copywriting agency.
Good SEO copywriting takes into account different target users. Your SEO copywriter should understand how to write for different age groups as well as different interest groups.
Our copywriters welcome these new Google algorithm changes. Find out how the changes impact your web content.
Find out how we helped one of our clients to save 15% on their Adwords spend simply by writing more relevant page content.
Basic communication skills are important, and errors in copywriting aren’t just annoying, they actually affect sales online.
If you’re thinking about employing a copywriter, you need to read this first
A web copywriting post for Halloween! Two of the most common fears about hiring copywriters and some knowledge to act as an antidote.
Email copywriting is a lot like direct mail copywriting. Here are some of the classic copywriting techniques to help your emails convert.
Email newsletter copywriting can stagnate quickly if it’s only about ‘news.’ Take a look at some of our copywriting ideas to re-ignite your email list.
The priority for email copywriting is getting the email opened in the first place. Find out how you can write better subject lines with a little change of focus.
It’s the first step in email copywriting, getting that valuable email address. Find out how we pull apart the steps in email marketing to give customers (and your business) the best we can offer.
Good email copywriting presents a greater opportunity than either social media or search. See for yourself.
We copywriters might not really be Don Draper, but we can still have a lot of fun. Get to know us a little better.
When posting to social networks, be sure to post live rather than using an auto-update tool. Your readers prefer it.