If you’re thinking about employing a copywriter, you need to read this first
A web copywriting post for Halloween! Two of the most common fears about hiring copywriters and some knowledge to act as an antidote.
Email copywriting is a lot like direct mail copywriting. Here are some of the classic copywriting techniques to help your emails convert.
Email newsletter copywriting can stagnate quickly if it’s only about ‘news.’ Take a look at some of our copywriting ideas to re-ignite your email list.
The priority for email copywriting is getting the email opened in the first place. Find out how you can write better subject lines with a little change of focus.
It’s the first step in email copywriting, getting that valuable email address. Find out how we pull apart the steps in email marketing to give customers (and your business) the best we can offer.
Good email copywriting presents a greater opportunity than either social media or search. See for yourself.
We copywriters might not really be Don Draper, but we can still have a lot of fun. Get to know us a little better.
When posting to social networks, be sure to post live rather than using an auto-update tool. Your readers prefer it.
If you want to make sure you, your copywriter and your readers are all ‘on the same page’, you need to get your brand across. How can a copywriter help boost your audience’s brand awareness?
Our SEO copywriter series has covered a lot of specifics for improving your SEO through better content, but all of it is summarised here with one message: build trust.
The Big Star SEO copywriter reveals a few easy steps to make copywriting all your web content a little easier.
Blogs, web content, articles – is there anything a web copywriter can’t do? Find out how these elusive creatures can help your business go places.
If you don’t have a blog, you are missing out on a huge SEO copywriting opportunity and your customers are not getting a chance to hear what you think.
To a freelance copywriter, the word “you” is one of the basic tools of the trade. Are you using it enough in your web copywriting?
Our SEO copywriter discusses article spam, Google, and how to market yourself online without hurting your bottom line or your search ranking.
Video and rich media make great content for your customers, but what about SEO? Our SEO copywriter reveals just a few of the easy ways you can make sure your keywords and phrases are attached to your rich content.
After some quick SEO copywriting advice? Here are five basic steps from Big Star…
Our SEO copywriter explains how to choose better words to use in your links – both to and on your website – to benefit your readers and your SEO.
The Internet is unlike no other medium, and the way content is used is very different than what you’ll see in a book, a newspaper or a magazine. With these new ways of reading also come new ways of writing and creating content. So, what should a web copywriter be mindful of when producing content … Read More
Every SEO copywriter should know how to write ALT text for images. Learn more about the ALT attribute here and how to write better ALT tags.
What does a well-optimised page look like exactly? Let our SEO copywriter explain, with examples and some tips on how to go about putting the page together.
He’s big, he’s mean, and he’s a celebrity with gusto. Find out how Mr. T can help you tackle Tone of Voice in your copywriting!
Every SEO copywriter needs to know which meta data tags to use, and how to write them well. Our SEO copywriter explains what you need to know, and what you can forget about when it comes to meta data and SEO.
This is one of the most popular questions we get asked as SEO copywriters. Find out an easy way to get started putting together your SEO keyword list.