There are only a few pillars of your business, the main things you are known for. These are your content pillars to which all your content will point.
Regardless of your business type, size, industry or style, a copywriter can improve your business communications. Find out how.
The most important part of the copywriting process for a guide is in choosing the right topic. Find out how to write better guides.
Guides and whitepapers are the most widely read marketing material. Creating your own guides gives you plenty of opportunities to win new customers.
There is more to a great FAQ answer than you might expect. Learn how to create an answer that empowers your reader.
Find out what makes a great question, and how to write one that contributes to making the sale.
Copywriting frequently asked questions (FAQ) is about conquering fear and doubt, not about questions like ‘what are your hours.’
What do you do if a client asks you to write their testimonial for them? It’s more common than you might think.
Testimonials make for great copywriting on your website. Find out how to ask the right questions to get the best quotes.
What format should you use for a case study? There’s really only one formula that works.
Start out strong with a great title, and the rest of the case study will follow. Learn how to attract readers to your case studies.
Copywriting uses both direct and indirect methods to persuade and convince. Case studies are an indirect method of selling to your reader.
A team page for new recruits gives your profile and your SEO efforts a boost. Find out why.
Are you hiding behind your website, or being social and making more sales?
Featuring your team helps you sell your services and helps recruitment too.
Your business has other people involved, but they aren’t the business itself. Give them a space of their own.
There is more to a company history than a list of dates. Get some ideas for telling a good story in this post.
Basic storytelling techniques can really boost your About Us pages, find out how.
Copywriting About Us pages might seem easy on the surface, but there is much to consider if you want them to perform well.
White papers are one of the best forms of marketing collateral you can have. Find out why.
Your customers want your great information. So, use it to your advantage.
Learn how to harness the power of someone else’s words – your customers’.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
Perfect the art of the call-to-action with these easy tips.
Learn techniques for always writing a great headline.