White papers are one of the best forms of marketing collateral you can have. Find out why.
Your customers want your great information. So, use it to your advantage.
Learn how to harness the power of someone else’s words – your customers’.
Why you need email sign ups, what goes in the box and how to write the email sign up call to action.
Perfect the art of the call-to-action with these easy tips.
Learn techniques for always writing a great headline.
A copywriter can bring out the fun from functional (but boring) website copywriting.
Changes to Google’s algorithm support high-quality web copywriting and content.
Copywriters keep on working on the copy until it goes live, and then some. And that’s a good thing.
Search engines are starting to clean up the low-value content spam out there. That means it’s time to get to know your copywriter a little better.
Have you considered how much time (and therefore financial) investment you make in your web copywriting when you do it yourself? The answer might surprise you.
All hail Wiki. That much maligned source of reference material for student theses and web copywriters the world over is 10 years old.
2010 has been an interesting year in the world of web copy. There has been a massive increase in the amount of social content being written – blog posts, comments, Twitter and Facebook. Everyone is making predictions about what’s in store for next year. If I may be so bold, I think that next year … Read More
Delegating your copywriting to a pro can save you a lot of time in the short term, and a lot of money and headaches in the long run, meaning you get to stay in the market.
A copywriter is like a museum guide, helping your visitors find what they are interested in, and showing them where to go and what to do.
The best copywriters focus their words on the audience and that audience’s needs. Talking only about yourself is boring, so learn how to be a copy-conversationalist.
UK copywriting is unique says our expat Canadian copywriter. Even though he’s a native English speaker, living in the UK has allowed him to understand the subtle differences in copywriting.
The UK Copywriter Experiment Day 3 – why it’s important to question whether SEO is appropriate as a marketing strategy for your business
The UK Copywriter Experiment Day 2 – in which I discuss one of my objectives
The UK Copywriter Experiment – Join Me On A Journey To Discover How Copywriting Affects Search
“Informal, beneficial content isn’t new, but it’s exploding”. 7 copywriting commandments to commit to memory and help you deliver successful copy.
Being a successful copywriter is based on testing and bettering yourself constantly, not to rely on the ego making us believe we have it all figured out.
Believe it or not, twitter is old enough to have its tradition and it’s time we went back to basics with one of its favourite traditions – the Follow Friday.
The quality of unique content is important to bear in mind as well as the fact that you get what you pay for. Don’t go down the route of paying little for copy pasted questionable ethics.
Test, test, test – and test again. Don’t think you “know”. That’s how to sum up Caple’s message of how to build up your advertising and copywriting score.