The quality of unique content is important to bear in mind as well as the fact that you get what you pay for. Don’t go down the route of paying little for copy pasted questionable ethics.
Test, test, test – and test again. Don’t think you “know”. That’s how to sum up Caple’s message of how to build up your advertising and copywriting score.
Three important lessons about copywriting sourced from the wisdom of Tae Kwon Do.
How can you trust someone else to write for you? It may sound obvious but a professional writing service should be better at writing than you are.
The best copywriters out there today had to rely on the method of testing before the existence of the internet eased it. There’s a reason they are the best…
Training to be a digital copywriter or marathon requires discipline, to reach beyond your comfort zone and to learn it with someone who has done it before.
Whether you choose a broader approach or a defined personality throughout your site, you need to identify your reader and address their motivations.
The best investment choice you can make to achieve a high ROI is to hire a UK copywriter who understand your audience, content and social media and here’s why.
Stop words – Google jargon but intuitively we all don’t use them. Here’s why…
There is no real difference between the different versions of copywriting – there are only good and bad copywriters. Five wrong assumptions about copywriting
Closely examining the four reader personas Competitive, Spontaneous, Methodical, Humanistic to understand your audience for SEO copywriting
Don’t break your bank and get experience and support, not book information read out loud by a non copywriter.
Understanding your reader is good, second guessing what they want, however, is counter productive.
Taking you through how to craft your persona and understand your audience to be a better copywriter
Learning about copywriting makes you a better salesman, a better manager and a better writer no matter what background.
Introduction to a four part exploration of the need for copywriting persona to be a great copywriter
Concrete list of tools to help you with your hash tag fueled campaign ranging from conference topics to content contribution.
Talking to your client about the target audience shows you are professional and that you care about your work. So focus on your audience!
Ten tips on how to write a blog post in 15 minutes and start firing up the marketing potential of your blog.
Just because you can write, doesn’t mean you know the right words to use and not recognizing that could result in serious loss of business.
There’s nothing wrong with being mysterious. As long as it’s clear what you are talking about, of course.
SEO is not about getting around Google algorithms – it’s about creating truly high class content which pleases search engines AND converts your human visitors.
SEO is an amazing way to get all that lovely traffic going, but there are things it can’t do. That’s where content comes into play.
The brand story is making a comeback thanks to the content heavy web needs. You have time, you have space and you have new opportunity.
Talk with me, not at me. Social media isn’t a notice board, it’s a place to interact.