To be concise is to know relevance and precision – it is not about the length or tone and depends on the publishing format as well.
Not all links are equal. They should be slowly build up over time with an intelligent and active involvement in the blogshphere and social media.
Think outsourcing your content is hassle? It’s not. Big Star Content can deliver great content without the need for you to be involved.
Short content or long content – which is better? The question should be “Who is the customer and what do they want?” Knowing which length is better results from knowing this.
Five steps to getting your voice heard above the deafening jungle of hordes of social media and internet marketers. Make meaning and mantra, polarize people, find soul mates and avoid bozos.
Thank you pages and error messages should sound like a real, honest person said them, not a robot. These little auto-responses are the biggest missed opportunity in your content strategy.
A top-drawer copywriter is worth their weight in gold. With engaging, fresh and informative copy, links naturally gather around like bees around a honeypot. If you’re fortunate enough to find a good copywriter, nurture that relationship.
Is the glass half empty or half full? Silence is the copywriter’s greatest praise.
Admit this (even if it’s only to yourself). Social media is rubbish… unless you know what you want to achieve. The conversation is not the destination. It’s the journey. Keep your eye fixed firmly on the prize.
Following a cry for help to respond to unfounded claims made about a well known European drinks brand we took a close look into the brand architecture at the pillars of premium: the three striding colossus of brand substance.
What is the point of a content strategy? I answered that every business has a business strategy that helps steer the business and make a profit, but sometimes examples speak louder than words.
People often think that an SEO copywriter somehow differs from any other type of copywriter, that the SEO copywriter needs to think in different ways, to apply different skills, that they weave magic spells that will hypnotise Google into handing out top search placements. Well you know what? People are right (partly). The SEO copywriter does play … Read More
As any good copywriter knows, the most positive influence on Page Ranking, search engine placements and the overall profile of your website has to be the quality of inbound links. Google say, ‘In general, web masters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.’ To … Read More
People keep asking why any one would spend their time advertising other people’s web sites through links on Twitter? A copywriter tweeting links to other copywriter’s sites? Well the simple answer is that what you post reflects who you are. If you can add value to other people’s Twitter experience with helpful, informative tweets then you … Read More
It’s easy to fall into a trap with copywriting of writing for yourself, and not the market you are writing for. It’s a potentially disastrous error. Trying to add too much personality, opinion or subjectivity to a piece of work can easily distract a copywriter from a project’s intended audience and its objective. Remember too that … Read More
You don’t need to be a copywriting expert to know that some words really are worth avoiding. Everyone has their pet hates. A copywriter friend is made almost physically sick by the word ‘meal’, another comes out in a rash at even the thought of the word ‘serendipity’. On hearing the phrase ‘no brainer’ you can … Read More
Ok stop yawning at the back. Pay attention. Press release copywriting could win you a heap of traffic. Much maligned and abused over recent years you’d be forgiven for thinking that, these days, press releases and the art of press release copywriting have been relegated to a virtual irrelevance. Information subsuming information through free to … Read More
There’s a misinformed debate amongst the copywriting world over whether website copywriting should be written specifically for a target audience (human readers) or for the search engine spiders. People ask whether readability should be sacrificed at the expense of optimised copyas though the two were mutually exclusive. They’re not. Copywriting doesn’t have to be either/or Any decent … Read More
Successful copywriting requires a copywriter who can suppress their inner poet and their creativity in the name of delivering a professional product. Sounds counter-intuitive doesn’t it? Surely copywriting is all about creativity and ‘art’? Isn’t that the whole basis of writing… to compose, to create to amuse and astound? Well… no. Once you start impressing your … Read More
Copywriting for websites, brochures or marketing should be as simple as possible. Simple copy is readable copy. Any professional copywriter knows that readable copy is effective copy. When messages are easily understood they become highly persuasive. Sharing a message clearly isn’t as easy as some might imagine. Many factors combine to make a piece of writing … Read More
1. Be prepared to be outrageous. Copywriting can often make counter-intuitive claims in headlines. This really grabs people’s attention and provokes their curiosity. Fly in the face of common sense, consensus and perceived wisdom. You can spend an entire article disproving or arguing against a claim that in reality struggles to hold water. Someone copywriting in the UK … Read More
If you’re an SEO copywriter, you might be noticing this new phrase cropping up more and more – Conversion Optimisation. Conversion optimisation is the means by which your website is structured to convert visitors into customers. It’s critical that your navigation and message inspire every site visitor to become a client – all they need … Read More
Whether you write the copy yourself or employ the services of a web copywriter there’s a fantastic piece of wisdom that could help you improve your web presence: if you want to be useful, sought after, command authority, to scale the heights of the search engines, then don’t be shy, share your tricks, offer tips, … Read More
Whether you’re a website owner, run a small or medium-size business, sell on eBay, specialise in SEO (search engine optimisation) or are simply looking for fresh inspiration as a copywriter, you will at some stage need to write sales copy in some form or other. A good sales copywriter produces copy that turns marketing investment … Read More
So there it is – an exquisitely sculptured piece of copywriting, a website or brochure glinting in the early spring sunshine. A beautifully manicured article, a crafted sales letter or eager email bristling with the benefits and rewards of your latest fab new product sits impatiently on your screen – ready to get out there … Read More