There’s a misinformed debate amongst the copywriting world over whether website copywriting should be written specifically for a target audience (human readers) or for the search engine spiders. People ask whether readability should be sacrificed at the expense of optimised copyas though the two were mutually exclusive. They’re not. Copywriting doesn’t have to be either/or Any decent … Read More
Successful copywriting requires a copywriter who can suppress their inner poet and their creativity in the name of delivering a professional product. Sounds counter-intuitive doesn’t it? Surely copywriting is all about creativity and ‘art’? Isn’t that the whole basis of writing… to compose, to create to amuse and astound? Well… no. Once you start impressing your … Read More
Copywriting for websites, brochures or marketing should be as simple as possible. Simple copy is readable copy. Any professional copywriter knows that readable copy is effective copy. When messages are easily understood they become highly persuasive. Sharing a message clearly isn’t as easy as some might imagine. Many factors combine to make a piece of writing … Read More
1. Be prepared to be outrageous. Copywriting can often make counter-intuitive claims in headlines. This really grabs people’s attention and provokes their curiosity. Fly in the face of common sense, consensus and perceived wisdom. You can spend an entire article disproving or arguing against a claim that in reality struggles to hold water. Someone copywriting in the UK … Read More
If you’re an SEO copywriter, you might be noticing this new phrase cropping up more and more – Conversion Optimisation. Conversion optimisation is the means by which your website is structured to convert visitors into customers. It’s critical that your navigation and message inspire every site visitor to become a client – all they need … Read More
Whether you write the copy yourself or employ the services of a web copywriter there’s a fantastic piece of wisdom that could help you improve your web presence: if you want to be useful, sought after, command authority, to scale the heights of the search engines, then don’t be shy, share your tricks, offer tips, … Read More
Whether you’re a website owner, run a small or medium-size business, sell on eBay, specialise in SEO (search engine optimisation) or are simply looking for fresh inspiration as a copywriter, you will at some stage need to write sales copy in some form or other. A good sales copywriter produces copy that turns marketing investment … Read More
So there it is – an exquisitely sculptured piece of copywriting, a website or brochure glinting in the early spring sunshine. A beautifully manicured article, a crafted sales letter or eager email bristling with the benefits and rewards of your latest fab new product sits impatiently on your screen – ready to get out there … Read More
When it comes to web copywriting it’s never been truer that it’s not what you say, but the way that you say it. Add tone to your copywriting Any copywriter will tell you tone is incredibly important when developing appropriate copy. The way in which your message is conveyed is hugely dependent on tone – a … Read More
In copywriting and in life there are a variety of tried and tested techniques we all use when we wish to convince or compel an audience.
Latent Semantic Indexing (LSI) is this year’s hot topic when it comes to Search Engine Optimisation (SEO) and in particular SEO Copywriting as a component of online marketing efforts.
When your business needs some advertising and you can’t write your own copy, what do you do? Turn to a freelance copywriter of course!
Businesses actually need to promote themselves more vigorously during times of recession, and this is where copywriting services become invaluable.
Thanks to the power of Google, SEO and SEO copywriting have become familiar terms for any business using the Internet as part of their marketing strategy.
Blogging is becoming an integral part of any online campaign, and many business use a professional blog copywriter to boost their performance.
A good web copywriter can prove an invaluable resource in helping you get to the top of the Google tree.
Whether the cake is getting smaller or more people are trying to take it from you, threat inspires innovative problem solving, and a web copywriter can help
A UK copywriter may be more culturally and linguistically empathetic to your customers, and deliver your message effectively and rewardingly.
A good copywriter can be worth their weight in gold. There are 5 reasons why using a good web copywriter NOW should be an essential consideration.
The literary world is a strange one, terraced by varying degrees of acceptability whereon published authors look down with disdain upon mere journalists, and journalists return the compliment by looking down upon the lowest of the low – the web copywriter. Writing commercial copy is often seen as ‘bread and butter’ work – enough to … Read More
Businesses are having to completely rethink how they promote themselves in the current economic climate, and that means they need a good copywriting agency.
SEO web copywriters are like Internet Druids – they speak many languages and know how to communicate with the otherworldly ‘bots’ of the search engines.
Explanations of the most common terms you may come across when dealing with the world of web content writing, web copywriting and SEO copywriting
For an SEO copywriter, most of your time probably isn’t spent writing – it’s spent doing research. But you need to make sure you’re using the right sources.
Whether you’re writing ordinary copy for an advertising campaign or targeted SEO copywriting, all the information you need is contained in the first brief.