Guest author Ashley Hastings discusses different types of marketing communications and how to write them.
Google’s on a mission to eliminate thin content. What is thin content and how do you avoid being penalised for it?
One of the fastest growing sources of additional sales is the Google Shopping platform and associated Product Listing Ads. Here we discuss how to create better product copywriting to maximise your sales.
You wouldn’t try and do your own plumbing unless you had the expertise, so what makes you think you can be your own copywriter?
According to figures released by StatisticBrain in 2015, a little over 148million travel bookings are made online every year, or 57% of all travel bookings. How many potential customers are you missing out on by having a mediocre travel content marketing strategy?
According to HubSpot, companies that blog get 55% more website visitors… 57% of all business have acquired a new customer through their company blog. So how can travel companies maximise the impact of their blog posts to get more business?
Are your written communication skills good enough? You could enrol in a course or employ a copywriting agency. However, all it takes to dramatically improve your written business communications instantly is a little knowledge and effort. And some tools.
In a world where consumers have virtually unlimited choice regarding what clothes they buy and where they get them from, to have a successful online fashion retail business you need to ensure that everything you do is exceptional. Your clothes, exceptional. Your deals, exceptional. But you also need people to know how exceptional your offering is. That means utilising fashion copywriting which is irresistible.
If you’re selling clothes and other fashion items online, then having highly stylish products that people actually want to buy should obviously be high on your list of priorities. But to stand out from the rest you also need to do everything you can to make those products appear as desirable as possible in your online store. That starts with having professional images of the clothes in question, but it doesn’t end there. Your textual content is every bit as important as the photographs of your products, and you should take some time to ensure that you’re getting it right. Here we take a look at how two of the UK’s top online fashion retailers are making their clothes appear even more desirable to web consumers.
A common pitfall for fashion brands online is that they fail to capitalise on this brand voice sufficiently in all online areas. They put all the hard work into creating and honing their brand voice on their actual website, but then they pull back and miss the opportunity to further cement their brand image through all channels available to them. Where should you be using your brand voice? Everywhere.
As an online food retail business, you probably spend a long time either creating your own products to make them as mouth-wateringly delicious as they can be, or assembling the kind of product ranges that culinary dreams are made of. And that’s great, but people can’t taste your products through the screen, and unless they’ve sampled them before they really don’t know what they taste like or why they should buy them. For that reason, it really is critical that you invest in product descriptions which are every bit as tasty as the products themselves.
Whatever sector you’re part of, if you want to be a recognisable and respected part of it, you need to build a solid brand story. If you want a place at the top of your particular food chain and you want conversions by the virtual bucket-load though, you need to make your brand story irresistibly compelling. It needs to suck customers in and make them say, “Yes! This company gets it, so I’m happy to give them my business.” Here are five steps to help your business achieve this goal.
If you’re considering taking on a copywriting agency or copywriter, you need to read this first.
How email copywriting fits into the email marketing lifecycle – how good copywriting affects every stage of your email marketing campaign.
In the sixteen years since he hit the nation’s TV screens as ‘The Naked Chef’, Jamie Oliver’s empire has grown to encompass 30 TV series, almost twenty cookbooks, five restaurant brands, cookery schools, kitchenware ranges and numerous apps. Worth an estimated £150million globally, Oliver’s stable of brands are respected throughout the world, and the attachment of the Jamie Oliver brand to a venue or product inspires confidence and seldom fails to generate a high level of interest. So what can food brands learn from this success?
Enemies and villains make stories more interesting, and interesting stories are stories that sell. So find your enemy and set about defeating it in your online marketing.
Who are the giants of the digital travel world, and what can you do to compete? Here we look at two of the biggest – lastminute.com and booking.com – and examine how they communicate their brand stories.
Product descriptions demand care and attention, and should be an extension of your brand. But they’re not the only important area to leverage your brand. One brand that appears to understand this is Yoox, the Italian-owned online fashion, art and design retailer.
Once your customers have found your page, browsed through your products, decided that you can be trusted and actually chosen something that they want to buy, all that stands between you and a sale is your checkout page. Follow these tips to make sure that your checkout page is effective…
This month online marketers and SEO experts have been falling over themselves in anticipation of Google’s latest update to its algorithm. Now the day is finally upon us. Launching today (April 21st), the update is, it seems, specifically aimed at improving the mobile-friendliness of websites appearing at the top of the search results.
Product pages have long been considered an essential element of any successful e-commerce strategy. But as with any sector that constantly develops and changes, there are bound to be some dissenters to challenge the rule. Some of these were present in a recent round of #EcomChat, a weekly Twitter-based chat centring around all things e-commerce.
We live in an age in which there are thousands upon thousands of destinations for people to visit and almost as many companies who will take them there, accommodate them or handle all bookings on their behalf. With this much competition, if you’re part of the travel industry you need to do something extra special to stand out and get noticed online. Here we look at four ways that you can do just that.
In our last blog post we looked at how you can use infographics as a potent tool in your content marketing strategy. This week we’re going to explore the potential of eBooks for online marketing, and discuss how to use them to effectively promote your business and increase your brand exposure.
Infographics are a powerful way to quickly engage with your target audience. Here we take a look at why they should be a part of your content marketing.
There may once have been a distinction between ‘SEO copywriting’ and other types of copywriting for the web, but in 2015, all online content should be SEO optimised. Conversely, content that is created for SEO purposes should not merely exist for the purposes of wooing the search engines – that simply won’t work.