Is your Digital Marketing Budget Reaching all the Right Areas?

3rd March 2014Content Marketing

In the past two decades, digital marketing has gone from being an exciting new suite of tools for businesses to promote themselves, to an essential part of any marketing strategy. And all signs suggest that it’s continuing to grow in importance to businesses. According to Econsultancy and Responsys’ ‘Marketing Budgets Report 2014’, 71% of businesses … Read More

Guest Blogging & Relationship Building

28th February 2014Blogging

As we explained in an earlier post, Google’s web spam team is looking to target the (questionable) practise of using low-quality article writing and ‘guest blogging’ as a means to get links back to your own website. Exactly how they are going to do this is speculation at best. But we’re not worried about these … Read More

What is Guest Blogging Part 6 – Getting Guest Bloggers For Your Blog

27th February 2014Blogging

As you get out there in your guest blogging strategy and start networking, writing content on other sites and generally making a name for yourself (and your business) within your marketplace, you’ll find that some bloggers out there would like you to reciprocate. Yes, you can build your own blog traffic and content up by … Read More

What is Guest Blogging Part 5 – Tools Of The Trade

25th February 2014Blogging

Now that we’ve covered a lot of the ‘what’ and ‘how’ of guest blogging in this series, it’s time to get practical. Today, we’re going to look at some of the items you might want to include in your guest blog toolkit. First up, your tools for making and keeping connections. Social media tools As … Read More

What is Guest Blogging Part 2 – Research Your Opportunities

13th February 2014Blogging

Having spent some quality time building up your online persona – for which you will already be reaping some reward – it is time to seek out the opportunities for your guest blog posts. There are many ways to go about this, but since we come from a PR background, we would highly recommend beginning … Read More

What is Guest Blogging Part 1 – Build Your Online Persona

11th February 2014Blogging

When you want to use guest blogging as part of your online marketing mix, you need to ensure you have built up a healthy presence. Yes, there are dos and don’ts to the tactic, but I’m talking about actually showing the world your online persona – who you are (or what you want the world … Read More

Going local on the World Wide Web

6th February 2014Content Strategy

The internet has given businesses of all sizes an unprecedented opportunity to reach consumers and clients in all four corners of the world. Within a few clicks, someone in China or Australia could be browsing your site and investigating your products or services. But while this may be useful for some companies, for many the … Read More

Five tips for creating a perfect post for your blog

5th February 2014Blogging

Once upon a time, all you needed to succeed online was a website, but that was long ago. The humble website is still at the core of all online marketing strategies, but today many businesses are preoccupied with the ‘social media conversation’ going on across Facebook, Twitter, Pinterest and myriad other social networks. But in … Read More

How to use online press releases to your advantage

4th February 2014Press Release Copywriting

Today’s online world is a constantly moving environment, and to get ahead in it you need to leverage this fact to your advantage. While having a good solid bank of ‘evergreen’ content on your website is important, so too is having the ability to create timely content that will intrigue web users and journalists alike. … Read More

Why and how to create a strong brand voice online

3rd February 2014Branding & Brand Story

Whether your business is a small firm targeting customers in your immediate area, or a multinational giant with global reach, the creation of a strong brand voice is crucial to your success. Consumers today have access to an unparalleled level of choice via the internet, and if you don’t stand out from the crowd you … Read More

Five ways to get great results from your email marketing

30th January 2014Email Copywriting

Email marketing is a vital component of many businesses’ wider marketing strategies, and one which can deliver results in the form of valuable conversions. Of course though, for every email that’s actually read, there are many more which are either ignored or immediately deleted. The trick lies in maximising the number that are read, and … Read More

7 (More) Ways Guest Blogging Can Benefit Your Business

29th January 2014Blogging

We have already explained some benefits of guest blogging, including how it gives you exposure and drives qualified traffic to your blog and website. We also discussed some of the downside in the same post. But guest blogging is much bigger than traffic. It benefits your online business in ways that might be so immediately … Read More

SEO copywriting for homepages: what do you need?

28th January 2014SEO Copywriting

One area of your website that should always be on the SEO copywriter‘s agenda is your homepage. It is often the most popular page on your website. It is likely to be a gateway to the rest of your site and your online sales cycle. It’s where people come to see what you’re all about … Read More

Is your web content fit for mobile?

22nd January 2014Web Copywriting

Years ago, the big story in retail was the shopping revolution brought about by the internet. But as revolutionary as shopping online from home may once have seemed, it’s now old news. Today the revolution is located within people’s pockets, and it’s not always in the home, it’s on the go – and your web … Read More

Our Top Copywriting Posts of 2013

20th January 2014Web Copywriting

2013 was an eventful year, wasn’t it? Now that it’s the New Year we’ve been looking back, wondering where the time went, and along the way we rediscovered some posts on copywriting that stuck out as particular favourites. Enjoy the wonders of the past year! Empathy matters in copywriting – here’s how to show it … Read More

A Newsjacking ‘How To’ For Content Writers

16th January 2014Content Marketing

A while back we wrote a post about newsjacking, what it is and what to watch out for when you are using this strategy in your content marketing. That caused a bit of stir and we received enough questions that we thought we would address the ‘hows’ and ‘whats’ of using this approach in your … Read More

Are You Integrating Your Online Marketing?

13th January 2014Content Marketing, Content Strategy

Businesses today have an unprecedented range of tools at their disposal with which to promote themselves and their services. From all-singing and dancing websites to social media, email marketing and PPC advertising, the internet has bestowed a rich bounty upon 21st century marketers; a veritable cornucopia of methods for getting marketing messages out there. But … Read More