Is your web content fit for mobile?

22nd January 2014Web Copywriting

Years ago, the big story in retail was the shopping revolution brought about by the internet. But as revolutionary as shopping online from home may once have seemed, it’s now old news. Today the revolution is located within people’s pockets, and it’s not always in the home, it’s on the go – and your web … Read More

Our Top Copywriting Posts of 2013

20th January 2014Web Copywriting

2013 was an eventful year, wasn’t it? Now that it’s the New Year we’ve been looking back, wondering where the time went, and along the way we rediscovered some posts on copywriting that stuck out as particular favourites. Enjoy the wonders of the past year! Empathy matters in copywriting – here’s how to show it … Read More

A Newsjacking ‘How To’ For Content Writers

16th January 2014Content Marketing

A while back we wrote a post about newsjacking, what it is and what to watch out for when you are using this strategy in your content marketing. That caused a bit of stir and we received enough questions that we thought we would address the ‘hows’ and ‘whats’ of using this approach in your … Read More

Are You Integrating Your Online Marketing?

13th January 2014Content Marketing, Content Strategy

Businesses today have an unprecedented range of tools at their disposal with which to promote themselves and their services. From all-singing and dancing websites to social media, email marketing and PPC advertising, the internet has bestowed a rich bounty upon 21st century marketers; a veritable cornucopia of methods for getting marketing messages out there. But … Read More

Five Content Marketing Predictions for 2014

6th January 2014Content Marketing

In the past couple of years, content marketing has moved on from being the next big thing in digital marketing to being something that no business or online copywriter can afford to ignore. The question is no longer, “should we be engaged in content marketing,” it’s, “how can we keep up with the competition and … Read More

Copywriting trends for 2014

13th December 2013Content Marketing

Way back at the beginning of the year, we did what any good marketing blog would do. We put our writing on the line and attempted to predict what would happen in the coming year. How did we do? Well…not too bad, actually. We said that content marketing would become commonplace (check), and that businesses … Read More

Pay for Clicks or Hire an SEO Copywriter?

19th September 2013SEO Copywriting

For businesses that want to make their mark on the search engines there are two distinct ways in which they can attempt to increase their online visibility and get people visiting their site. The first is to pay the search engine directly to display adverts that lead to the site, while the second is to … Read More

Types of Blog Posts a Travel Copywriter Can Create For You

16th September 2013Blogging

A blog can be the most powerful communication tool that travel agents and similar firms have at their disposal. If you or your travel copywriter are posting good content, it can help you to bring in additional traffic, generate repeat visits to your website and engage with your customers effectively on another level. The comments section meanwhile can … Read More

Will There Be a Day When an SEO Copywriter Doesn’t Use Keywords?

13th September 2013SEO Copywriting

Since the first primitive SEO cave paintings were made, SEO copywriters have used keywords to move their client’s websites up the rankings for specific targeted words and phrases. Through the many changes and algorithm updates carried out by search giants like Google and Bing, keywords have remained a vital ingredient of the SEO pie. However, according to Tom Anthony, … Read More

What a Food Copywriter Can do for Your Restaurant – a Lesson from a Brighton Chippy

5th September 2013Food, Drink & Hospitality

In the modern digital world, online marketing such as food copywriting can connect with customers just around the corner, or it can touch those on the other side of the globe. One unwitting Brighton restaurant proprietor recently found out the benefits of this, as was revealed by the BBC. When Robert Savvides, the proprietor of Brighton’s Regency seafood … Read More