Five Content Marketing Predictions for 2014

6th January 2014Content Marketing

In the past couple of years, content marketing has moved on from being the next big thing in digital marketing to being something that no business or online copywriter can afford to ignore. The question is no longer, “should we be engaged in content marketing,” it’s, “how can we keep up with the competition and … Read More

Copywriting trends for 2014

13th December 2013Content Marketing

Way back at the beginning of the year, we did what any good marketing blog would do. We put our writing on the line and attempted to predict what would happen in the coming year. How did we do? Well…not too bad, actually. We said that content marketing would become commonplace (check), and that businesses … Read More

Pay for Clicks or Hire an SEO Copywriter?

19th September 2013SEO Copywriting

For businesses that want to make their mark on the search engines there are two distinct ways in which they can attempt to increase their online visibility and get people visiting their site. The first is to pay the search engine directly to display adverts that lead to the site, while the second is to … Read More

Types of Blog Posts a Travel Copywriter Can Create For You

16th September 2013Blogging

A blog can be the most powerful communication tool that travel agents and similar firms have at their disposal. If you or your travel copywriter are posting good content, it can help you to bring in additional traffic, generate repeat visits to your website and engage with your customers effectively on another level. The comments section meanwhile can … Read More

Will There Be a Day When an SEO Copywriter Doesn’t Use Keywords?

13th September 2013SEO Copywriting

Since the first primitive SEO cave paintings were made, SEO copywriters have used keywords to move their client’s websites up the rankings for specific targeted words and phrases. Through the many changes and algorithm updates carried out by search giants like Google and Bing, keywords have remained a vital ingredient of the SEO pie. However, according to Tom Anthony, … Read More

What a Food Copywriter Can do for Your Restaurant – a Lesson from a Brighton Chippy

5th September 2013Food, Drink & Hospitality

In the modern digital world, online marketing such as food copywriting can connect with customers just around the corner, or it can touch those on the other side of the globe. One unwitting Brighton restaurant proprietor recently found out the benefits of this, as was revealed by the BBC. When Robert Savvides, the proprietor of Brighton’s Regency seafood … Read More

The Rise of Content Marketing

30th August 2013Content Marketing

Content marketing is hardly a new idea. The rise of content marketing can be traced all the way back to the Michelin Company’s development of The Michelin Guide in 1900. However, it hasn’t been until the past couple years that content marketing has become a hot topic for businesses marketing on the web. If you’re … Read More

Content Marketing Tips from a Property Copywriter

28th August 2013Content Marketing, Property Copywriting

If you’re running a property letting website or similar you may be wondering how you can increase your traffic and reach out to prospective clients. The simple answer is content marketing. Content marketing is exactly what it sounds like – the creation of content for the purposes of marketing and its dissemination over the internet. Such content may include … Read More

Building a Social Media Presence with a Fashion Copywriter

26th August 2013Social Media

These days a multi-pronged approach to online marketing is essential, and aside from your website itself, social media is rapidly becoming one of the most important channels to concentrate on. By building your social media presence you can spread your brand wider, draw further traffic towards your website and engage with your customers more effectively. A fashion copywriter can help … Read More

Why Your Food Copywriter Needs to Concoct the Perfect Blog Title

24th August 2013Blogging

Your blog is a great place to communicate ideas and create value for your readers which will help to strengthen your online relationship with them. It can also draw in new visitors and expand your online presence through social media sharing. But to do all this, your blog posts actually have to be read, and a deciding factor … Read More

5 Types of Online Content your Food Copywriter can Create to Help Your Business Grow

20th August 2013Copywriting, Food, Drink & Hospitality

Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More

Fashion Copywriter Tips: How to Craft the Perfect Call to Action

18th August 2013Fashion & Apparel

Having lots of people visiting your fashion retail website is clearly a step in the right direction, but unless they actually follow through and take action it’s wasted potential. Your content should entice and persuade visitors to explore your website and products, but it should also drive conversions and tell them how to take the next step. This is … Read More