Content Marketing Tips from a Property Copywriter

28th August 2013Content Marketing, Property Copywriting

If you’re running a property letting website or similar you may be wondering how you can increase your traffic and reach out to prospective clients. The simple answer is content marketing. Content marketing is exactly what it sounds like – the creation of content for the purposes of marketing and its dissemination over the internet. Such content may include … Read More

Building a Social Media Presence with a Fashion Copywriter

26th August 2013Social Media

These days a multi-pronged approach to online marketing is essential, and aside from your website itself, social media is rapidly becoming one of the most important channels to concentrate on. By building your social media presence you can spread your brand wider, draw further traffic towards your website and engage with your customers more effectively. A fashion copywriter can help … Read More

Why Your Food Copywriter Needs to Concoct the Perfect Blog Title

24th August 2013Blogging

Your blog is a great place to communicate ideas and create value for your readers which will help to strengthen your online relationship with them. It can also draw in new visitors and expand your online presence through social media sharing. But to do all this, your blog posts actually have to be read, and a deciding factor … Read More

5 Types of Online Content your Food Copywriter can Create to Help Your Business Grow

20th August 2013Copywriting, Food, Drink & Hospitality

Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More

Fashion Copywriter Tips: How to Craft the Perfect Call to Action

18th August 2013Fashion & Apparel

Having lots of people visiting your fashion retail website is clearly a step in the right direction, but unless they actually follow through and take action it’s wasted potential. Your content should entice and persuade visitors to explore your website and products, but it should also drive conversions and tell them how to take the next step. This is … Read More

How Your Food Copywriter Can Create a Tasty Brand Image

2nd August 2013Branding & Brand Story

What’s the difference between Coca Cola and a supermarket own brand cola? There might be slight differences in taste, but if you were blindfolded would you really be able to tell the difference? What really distinguishes Coca Cola as a beverage choice for millions of people around the world is its branding. And you too can use branding to … Read More

Fashion Copywriter Tips – Writing Better Product Descriptions

27th July 2013Fashion & Apparel, Product Descriptions, Web Copywriting

Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More

Why Ecommerce Copywriting Could be the Wisest Investment you Make

4th July 2013Product Descriptions

In today’s multi-channel marketing world it may not always seem worth investing in ecommerce copywriting – after all, there are a myriad of places where your potential customers can come from. They might arrive on your site as a result of clicking on social media links, online advertisements, email campaigns and other sources, but is the value of … Read More

Linkable Assets: A Key Part of Your Content Strategy

3rd July 2013Content Strategy

In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More

How a Blog Copywriter Can Help You Improve Customer Experience

2nd July 2013Blogging

A lot of businesses may not feel they have any use for a blog copywriter – surely writing posts about your own business should be easy?  However, one of the biggest challenges for any online business is crafting a website user experience for their customers which increases both the likelihood of conversion and of repeat visits. The … Read More