Content marketing is hardly a new idea. The rise of content marketing can be traced all the way back to the Michelin Company’s development of The Michelin Guide in 1900. However, it hasn’t been until the past couple years that content marketing has become a hot topic for businesses marketing on the web. If you’re … Read More
If you’re running a property letting website or similar you may be wondering how you can increase your traffic and reach out to prospective clients. The simple answer is content marketing. Content marketing is exactly what it sounds like – the creation of content for the purposes of marketing and its dissemination over the internet. Such content may include … Read More
These days a multi-pronged approach to online marketing is essential, and aside from your website itself, social media is rapidly becoming one of the most important channels to concentrate on. By building your social media presence you can spread your brand wider, draw further traffic towards your website and engage with your customers more effectively. A fashion copywriter can help … Read More
Your blog is a great place to communicate ideas and create value for your readers which will help to strengthen your online relationship with them. It can also draw in new visitors and expand your online presence through social media sharing. But to do all this, your blog posts actually have to be read, and a deciding factor … Read More
Whether you’re a property owner, estate agent, architect or builder, with so much competition it can be hard to penetrate online marketing channels and make yourself heard above the din. Hard, but by no means impossible, and the key is to employ search engine optimisation techniques – something a property copywriter can help you with. What is search engine … Read More
Whether you’re promoting your restaurant, selling niche ingredients through an e-commerce site or running any other type of food business, content creation is central to your online success. Content can communicate with your customers, it can increase your exposure, it can persuade, sell and even entertain. But there are a variety of different types of content, each with its … Read More
Having lots of people visiting your fashion retail website is clearly a step in the right direction, but unless they actually follow through and take action it’s wasted potential. Your content should entice and persuade visitors to explore your website and products, but it should also drive conversions and tell them how to take the next step. This is … Read More
The internet is awash with content, but how much of it is of a high calibre? If you can use this advice from a property copywriter to create content that shines then you can stand out online amongst your competitors. Here are four potent ways to make your content sparkle. Talk in Benefits Whether you’re … Read More
What’s the difference between Coca Cola and a supermarket own brand cola? There might be slight differences in taste, but if you were blindfolded would you really be able to tell the difference? What really distinguishes Coca Cola as a beverage choice for millions of people around the world is its branding. And you too can use branding to … Read More
Your blog is an excellent place to engage your customers and get them more involved in your fashion brand. It can help to build an ongoing relationship with them, and you may even learn more about what they want and what they think of your company. But to do that, you need your fashion copywriter to create killer … Read More
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
You don’t have to be a fashion copywriter to know that distributing press releases online can be a powerful way of getting the word out about your new range or special offer, and of increasing your website’s visibility. But not all press releases are created equal, so here are a few tips from a fashion copywriter on … Read More
Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More
In many cases, your restaurant’s website will be the first major contact that potential diners have with your business once they’ve discovered it through word of mouth or online search. Therefore it needs to be as tasty and as well presented as your dishes. A professional food copywriter can do for your website what your head chef does for … Read More
Whether you’re selling shoes, dresses, t-shirts or a full range of clothes and fashion accessories online, the quality of your website will have a significant impact on your overall success. Creating the content yourself is always an option, but unless you have the time and the necessary skills it could be a big mistake. Here are five reasons why … Read More
Whether you’re an estate agent, a rental agency or a private seller, the key to finding a buyer is writing a good property description which manages to convince them of how appealing and how right the property is for them. Here are a few quick tips from a property copywriter on how to write property descriptions that sell. First … Read More
Your restaurant is much more than just a building with food in it. It’s a living, breathing entity with its own character, and to be successful your food needs to have plenty of personality too. One of the secrets of getting bums on chairs is to effectively communicate this via your website, and you can use the skills … Read More
In case you missed it, go read Chris Fielden’s results in his Evergreen Content Case Study on the SEOmoz blog. The article tells us many things, but one thing it says in volume is the importance of evergreen content for SEO copywriting. You see, evergreen content generates leads, gets linked to, and generally helps draw … Read More
Do you know what your audience is looking for? Which words are converting best on your site? Are you just plain out of ideas for your B2B SEO copywriting? These resources will help you beat all that.
In today’s multi-channel marketing world it may not always seem worth investing in ecommerce copywriting – after all, there are a myriad of places where your potential customers can come from. They might arrive on your site as a result of clicking on social media links, online advertisements, email campaigns and other sources, but is the value of … Read More
In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More
A lot of businesses may not feel they have any use for a blog copywriter – surely writing posts about your own business should be easy? However, one of the biggest challenges for any online business is crafting a website user experience for their customers which increases both the likelihood of conversion and of repeat visits. The … Read More
Think beyond the search engines and provide quality copywriting and content for users. Is it easier said than done?
Cadillac has a new brand story to go with its new advertising agency, and there’s a lot to be learnt from their methods.
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.