What’s the difference between Coca Cola and a supermarket own brand cola? There might be slight differences in taste, but if you were blindfolded would you really be able to tell the difference? What really distinguishes Coca Cola as a beverage choice for millions of people around the world is its branding. And you too can use branding to … Read More
Your blog is an excellent place to engage your customers and get them more involved in your fashion brand. It can help to build an ongoing relationship with them, and you may even learn more about what they want and what they think of your company. But to do that, you need your fashion copywriter to create killer … Read More
You know how to make a mean meal that’ll keep them coming back for more, but do you know how to draw them in in the first place? One day it may be possible to transmit the irresistible aromas of your cooking over the internet direct to the noses of your potential customers, but until that day you … Read More
You don’t have to be a fashion copywriter to know that distributing press releases online can be a powerful way of getting the word out about your new range or special offer, and of increasing your website’s visibility. But not all press releases are created equal, so here are a few tips from a fashion copywriter on … Read More
Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More
In many cases, your restaurant’s website will be the first major contact that potential diners have with your business once they’ve discovered it through word of mouth or online search. Therefore it needs to be as tasty and as well presented as your dishes. A professional food copywriter can do for your website what your head chef does for … Read More
Whether you’re selling shoes, dresses, t-shirts or a full range of clothes and fashion accessories online, the quality of your website will have a significant impact on your overall success. Creating the content yourself is always an option, but unless you have the time and the necessary skills it could be a big mistake. Here are five reasons why … Read More
Whether you’re an estate agent, a rental agency or a private seller, the key to finding a buyer is writing a good property description which manages to convince them of how appealing and how right the property is for them. Here are a few quick tips from a property copywriter on how to write property descriptions that sell. First … Read More
Your restaurant is much more than just a building with food in it. It’s a living, breathing entity with its own character, and to be successful your food needs to have plenty of personality too. One of the secrets of getting bums on chairs is to effectively communicate this via your website, and you can use the skills … Read More
In case you missed it, go read Chris Fielden’s results in his Evergreen Content Case Study on the SEOmoz blog. The article tells us many things, but one thing it says in volume is the importance of evergreen content for SEO copywriting. You see, evergreen content generates leads, gets linked to, and generally helps draw … Read More
Do you know what your audience is looking for? Which words are converting best on your site? Are you just plain out of ideas for your B2B SEO copywriting? These resources will help you beat all that.
In today’s multi-channel marketing world it may not always seem worth investing in ecommerce copywriting – after all, there are a myriad of places where your potential customers can come from. They might arrive on your site as a result of clicking on social media links, online advertisements, email campaigns and other sources, but is the value of … Read More
In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More
A lot of businesses may not feel they have any use for a blog copywriter – surely writing posts about your own business should be easy? However, one of the biggest challenges for any online business is crafting a website user experience for their customers which increases both the likelihood of conversion and of repeat visits. The … Read More
Think beyond the search engines and provide quality copywriting and content for users. Is it easier said than done?
Cadillac has a new brand story to go with its new advertising agency, and there’s a lot to be learnt from their methods.
Social engagement should be at the forefront of any business’ online content strategy, and Twitter can be a powerful tool in increasing visibility.
Google has recently unveiled a new search feature, and it’s something that business owners, marketers and online copywriters need to pay close attention to.
There’s a world of difference between being result number one and result number ten on a Google search, and SEO copywriting can help you climb the rankings.
Google used to be entirely focused on reputable links, but could quality copywriting now get you better SEO results?
If you want to keep up with the ever-changing world of SEO copywriting, take a look at our top five SEO website resources.
Are you putting enough effort into your site’s landing pages, or focusing your online marketing efforts elsewhere?
In the ever-changing world of SEO copywriting there are many factors to consider, and figuring out your online marketing strategy can be a bewildering task.
Google has announced their disapproval of pop-up ads on mobile sites promoting apps. So what other ways are there to draw people to your app?
Ever since the first search engines roamed the web, people have been discovering internal pages first. But the home page has continued to fulfil a vital role in being the place where many do make first contact.