How Your Food Copywriter Can Create a Tasty Brand Image

2nd August 2013Branding & Brand Story

What’s the difference between Coca Cola and a supermarket own brand cola? There might be slight differences in taste, but if you were blindfolded would you really be able to tell the difference? What really distinguishes Coca Cola as a beverage choice for millions of people around the world is its branding. And you too can use branding to … Read More

Fashion Copywriter Tips – Writing Better Product Descriptions

27th July 2013Fashion & Apparel, Product Descriptions, Web Copywriting

Your products are the lifeblood of your business, so it makes sense to spend a little time crafting excellent, engaging copy that will sell them effectively. When a new line of shoes or dresses comes in, don’t just stick the manufacturer’s standard copy up on your website – use these fashion copywriter tips to create your own unique product descriptions … Read More

Why Ecommerce Copywriting Could be the Wisest Investment you Make

4th July 2013Product Descriptions

In today’s multi-channel marketing world it may not always seem worth investing in ecommerce copywriting – after all, there are a myriad of places where your potential customers can come from. They might arrive on your site as a result of clicking on social media links, online advertisements, email campaigns and other sources, but is the value of … Read More

Linkable Assets: A Key Part of Your Content Strategy

3rd July 2013Content Strategy

In an interesting article over at Search Engine Watch recently, Ken Lyons looks at the value of linkable assets and what they can do for your online business. If you’re not familiar with the term, linkable assets refers to content which is worth linking to and will remain so well after the time when it is originally … Read More

How a Blog Copywriter Can Help You Improve Customer Experience

2nd July 2013Blogging

A lot of businesses may not feel they have any use for a blog copywriter – surely writing posts about your own business should be easy?  However, one of the biggest challenges for any online business is crafting a website user experience for their customers which increases both the likelihood of conversion and of repeat visits. The … Read More

Is The Home Page Really Dead?

17th June 2013Web Copywriting

Ever since the first search engines roamed the web, people have been discovering internal pages first. But the home page has continued to fulfil a vital role in being the place where many do make first contact.