There’s a world of difference between being result number one and result number ten on a Google search, and SEO copywriting can help you climb the rankings.
Google used to be entirely focused on reputable links, but could quality copywriting now get you better SEO results?
If you want to keep up with the ever-changing world of SEO copywriting, take a look at our top five SEO website resources.
Are you putting enough effort into your site’s landing pages, or focusing your online marketing efforts elsewhere?
In the ever-changing world of SEO copywriting there are many factors to consider, and figuring out your online marketing strategy can be a bewildering task.
Google has announced their disapproval of pop-up ads on mobile sites promoting apps. So what other ways are there to draw people to your app?
Ever since the first search engines roamed the web, people have been discovering internal pages first. But the home page has continued to fulfil a vital role in being the place where many do make first contact.
According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
Ideas that spread, win. And with all the channels available to you to create opportunities for your business, it’s time to stop hoarding your ideas and time to start sharing them with the world.
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
From time to time Google’s own Head of Webspam Matt Cutts shares what he knows with webmasters and SEO copywriters, and this month he’s addressed the question ‘What are some common misconceptions in the SEO industry’.
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
If you’ve been taking SEO shortcuts to get ahead, here are three proactive ways to improve your rankings and ensure your site doesn’t get picked up by ‘the Penguin’.
Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More
Video can be an effective marketing tool, but as with any online content, how do you make sure your video stands out from the crowd? The answer is, of course, SEO copywriting.
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
You’ve just created that killer blog post or article, and you’re about to hit publish, but then you remember – search engine optimisation. So you tweak your content a little here and there to please the search engine gods, send it off into the virtual ether, and hope for the best. Is this approach working for you? Is … Read More
Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More
We’ve blogged many times about SEO copywriting and how quality is fast becoming one of the most important aspects of well-written web content. While I was recently reading that Google’s recent Penguin update will eliminate low-quality merchants from its listings, I became curious about what Google thinks is a quality merchant at the moment. So where … Read More
Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
A few weeks back, we wrote about how content marketing and copywriting has become a kind of content arms race. In that post, we wrote about how changes to the search engine algorithms have turned the whole practice of SEO copywriting on its head. No more keyword ‘stuffing’; finally the game is up and we’re … Read More
Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist … Read More
The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new … Read More
Whether you’re an apprentice SEO copywriter or a student of advanced algorithmic theory, it never hurts to make sure you’re carrying out the fundamental SEO practices that drive traffic to your site.