According to new research, what web users want is facts, facts, facts. But it’s not quite as simple as throwing a statistic into every paragraph you write…
Ideas that spread, win. And with all the channels available to you to create opportunities for your business, it’s time to stop hoarding your ideas and time to start sharing them with the world.
There are some things people want when looking at content on a website, and some they definitely don’t. In order to be a good web copywriter you need to know the difference.
From time to time Google’s own Head of Webspam Matt Cutts shares what he knows with webmasters and SEO copywriters, and this month he’s addressed the question ‘What are some common misconceptions in the SEO industry’.
Here we take a close look at practical things you can do to get your copywriting ‘flywheel’ turning and keep it spinning.
If you’ve been taking SEO shortcuts to get ahead, here are three proactive ways to improve your rankings and ensure your site doesn’t get picked up by ‘the Penguin’.
Social media has gone beyond its infancy when it was the next really cool thing, to a point where it is part of many people’s daily lives and a cornerstone of the marketing strategies of global corporations and small indie operations alike. If you doubt the power of social media and the potential it holds for your … Read More
Video can be an effective marketing tool, but as with any online content, how do you make sure your video stands out from the crowd? The answer is, of course, SEO copywriting.
If you’re seeking fresh inspiration for your SEO copywriting try tapping into techniques used by content marketers. Like SEO, Content Marketing is a potent form of business marketing. It specifically involves creating relevant, useful information to attract and maintain a clearly defined target audience. It is not an overt sales pitch like a traditional advertisement but aims to … Read More
You’ve just created that killer blog post or article, and you’re about to hit publish, but then you remember – search engine optimisation. So you tweak your content a little here and there to please the search engine gods, send it off into the virtual ether, and hope for the best. Is this approach working for you? Is … Read More
Social media is by now no doubt deeply engrained in your online marketing strategy, and if it isn’t it should be. But social does not stand alone as an entirely new field – it’s closely linked to the older marketing staple of SEO copywriting. SEO copywriting should inform every step of your social media content creation, particularly in light … Read More
We’ve blogged many times about SEO copywriting and how quality is fast becoming one of the most important aspects of well-written web content. While I was recently reading that Google’s recent Penguin update will eliminate low-quality merchants from its listings, I became curious about what Google thinks is a quality merchant at the moment. So where … Read More
Ensuring your SEO copywriting appeals to search engines has moved far beyond strategically placed keywords. Google’s Panda and Penguin updates, Quality Score and ‘dwell time’ along with countless other factors that the main search engines use to determine content quality, mean that site ranking ultimately lies in providing a good end-user experience. Specifically, SEO copywriters need to focus on … Read More
It seems like not a week goes by these days without some blog or other boldly proclaiming ‘SEO is dead’. If you’ve heard these rumours of its demise then you may well be wondering why you should invest your hard-earned money in SEO copywriting for your website. But just how much truth is there in these headline grabbing proclamations? … Read More
A few weeks back, we wrote about how content marketing and copywriting has become a kind of content arms race. In that post, we wrote about how changes to the search engine algorithms have turned the whole practice of SEO copywriting on its head. No more keyword ‘stuffing’; finally the game is up and we’re … Read More
Being an SEO copywriter is a delicate balancing act that involves pleasing human users and satisfying the search engines’ criteria for good, relevant content. But fortunately it’s not all guesswork, and there are certain ways of doing things that remain true for all content and across all the major search engines. Here for the uninitiated, we present a checklist … Read More
The field of SEO copywriting is constantly changing, and so staying on top of the search engine results pages means staying abreast of the most recent developments. In addition to this, with such a large amount of variables to consider in search engine optimisation, if you’re an SEO copywriter there’s always something left to learn. If you’re relatively new … Read More
Whether you’re an apprentice SEO copywriter or a student of advanced algorithmic theory, it never hurts to make sure you’re carrying out the fundamental SEO practices that drive traffic to your site.
What does ‘engagement’ mean to SEO copywriters and how do you create it? Find out about what makes a website engaging and how to write for it in your SEO copy.
Although it sounds exciting, we can’t all be rock stars. And I’m pretty sure that we only need one Doctor Who to protect the galaxy. So, what are the rest of us supposed to do for a living? If you or your client’s line of work doesn’t involve regularly throwing televisions out of windows or exterminating Daleks, … Read More
Copywriting is all about using the power of words to achieve certain outcomes, and the role of the copywriter is to craft words and sentences into compelling copy. But some words have more power than others, and they’re not necessarily the ones you might think of. The two most powerful magic words are not yours… ..They are your customer’s. … Read More
Whether you’re selling furniture, fashion or food, if you run a medium or large e-commerce site you cannot afford to overlook the quality of your product description writing. Writing product descriptions that are punchy, persuasive and SEO-optimised is a powerful tool to drive business, increase conversions and maximise profits. Who has time for writing product descriptions? It … Read More
Content marketing and SEO copywriting need original content. By looking at Dove’s new campaign, we ask what if all SEO copy was based on authentic ideas?
A regularly updated blog is one of the most powerful online tools a business can use to communicate with its customers, and also has SEO benefits in that it provides your site with regularly updated fresh content. Once you get the hang of it blog writing is also relatively simple and quick to do, and to give you … Read More
Press releases may not be as fashionable as guest blogging these days, but they are still the most effective way in generating brand awareness. Once you get the newspapers on your side, they’ll want follow-up stories and expect you to keep them informed. So how do you write your first press release? Here’s advice from someone who deals with … Read More