Hopefully by now you realise that beyond the actual coding and operation of your website, most of SEO has to do with the copywriting (text) of your website.

Except, what about all the other great types of content – especially content that people really like, such as video? Google can’t (yet) figure out what your new video is about.

And what about all those other online media formats that aren’t text: podcasts, infographics and animations (although Google can now read text in Flash animations).

How to SEO your rich media content

We learned last week how to get SEO keywords attached to images with the ALT attribute. But for images containing a large amount of information (like infographics), you aren’t able to convey all that wonderful information in a short little ALT.

But…There is a way to get good SEO copywriting attached to your rich media content, and that is to use the age-old power of the title and the summary.

An example:

How to care for your boiler

<<Your video player would go here>>

In this video, Derryck shows you how to care for your new condensing boiler, including how to set holiday times, and what to do if the system should stop working.

As a copywriting service, we have written this content to benefit the reader; to tell them what they will find in the video. But as all good copywriting has an SEO benefit if we use the target search terms, this copy also benefits our SEO efforts.

You can use the title and summary text for slideshows, podcasts, and all other multimedia that you offer through your website. In fact, you can do more.

Make it a blog post

By combining SEO and content generation tactics by writing a blog post about your video, you get to add even more SEO power to your content.

Blogging is a wonderful way to generate additional text content and it gives you a ready means of distributing your multimedia content beyond posting it on your site.

  • Blog about why you made the video
  • Add a title and summary around the video itself in the blog post
  • Make sure your blog puts out an RSS feed
  • Email your customers with a link to your post
  • Tweet your post and video
  • Post it on your Facebook page and make sure you include your keywords in your summary there too

Your users love to get great content, and your SEO doesn’t need to suffer.


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