If you’ve got an online business then you’re no doubt aware of the importance of getting your website onto the first page of Google and other search engines for your key search terms. But did you know that there’s a world of difference between being result number one and result number ten?

Recent research by Chitika starkly highlights the importance of positioning within the first page of search results. It reveals that the number one ranked site pulled in 32.5% of the traffic share, compared to just 2.4% for the number ten ranked site. Number two and number three drew 17.6% and 11.4% of the traffic respectively, with each subsequent place dropping an additional 1-3% on average.

There can be little doubt about the implications of these figures – you need to be hitting that number one spot for all your targeted queries to maximise your competiveness. And SEO copywriting should be one of the key weapons in your arsenal for doing just that.

Get ahead with SEO copywriting

Google’s main aim is to provide the best quality, most relevant content to its users. Therefore your aim should be to create that content. SEO copywriting isn’t just about keywords, it’s about creating content which is high quality, informative and fulfils a purpose.

By regularly populating your site with content of this type you signal to Google that your website is one which is of potentially high value to its users, and one which is current. That translates into a higher position in the search engine ranking pages (SERPs), and hence a greater proportion of the traffic will flow to your website.

SEO copywriting offers a high ROI because it is able to deliver significant and easily measureable results within a short space of time. And because your content can mean the difference between a number one and a number ten spot, quality is key.

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